10 Gucci Alessandro Michele looks that made history

The time when... he threw that grandma style from the nuances of the Seventies, enlivened by ruffles, pussy bows, large eyeglasses/sunglasses, veils, bijoux and Mary Janes. Debuted with multiple It-bags, exploring the maison’s archives: the planetary diffusion of GG Marmont handbags in all colours, materials and sizes is unforgettable.

The time when... among the among the Renaissance frescoes of Palazzo Pitti in Florence asked the fashion world to Guccify Yourself. On the catwalk, a collection inspired by the Renaissance, but à la Alessandro Michele, injected with rock ‘n’ roll: 115 garments, summer, winter, a-seasonal, which mixed classic references, such as tiaras of silver laurels and golden garlands, to exotic elements like leopard-print turbans and glittery nerdy goggles.

The time when... paid homage to the eighties video game culture and re-edited the iconic SEGA logo with that of GUCCY. The Y that replaces the I is part of guccification in progress.

The time when... he had men & women parade in a single show and transformed the location of the show into an operating room with a bed in the centre, surgical lamps pointed above it, hospital-green walls and white, aseptic waiting chairs for guests. He had some models walk the runway with their heads reproduced under their arms like a pouch. And others with pet alternatives: a baby dragon, a coral serpent and a crested chameleon. To make people reflect on the role of fashion and on “the profession of the designer who cuts, sews and reconstructs materials and fabrics to create a new personality and identity”.

The time when... on the night of November 2, 2021, it took over Hollywood Boulevard in Los Angeles for a fashion show i know glamorous, so Old Hollywood, which celebrated the beauty, the dream, the post-pandemic rebirth. Also on the catwalk were Maculay Culkin and Jared Leto and among the special guests Gwyneth Paltrow, the Måneskin, Lizzo and Miley Cyrus, Dakota Johnson and Billie Eilish.
Furthermore, as part of the GucciChangemakers program, the house made a substantial contribution to the communities of Los Angeles and Hollywood with a donation aimed at supporting the city’s critical needs: homelessness and mental health.

The time when... to celebrate the 100th anniversary of the brand, he carried out a hacking experiment at Balenciaga, plundered the seductive tension of Tom Ford, celebrated the equestrian world of Gucci, transfiguring it into a fetish cosmogony; sublimated the silhouette of Marilyn Monroe and the glamor of old Hollywood; tampered with the discreet charm of the bourgeoisie and the codes of men’s tailoring. Between the lines of the press release of the Gucci Aria collection, his intent and homage: “on this anniversary, I therefore want to honor my filial bond by betraying the legacy that has been handed to me. Because it is only in the evolving capacity that the promise of an interminable birth.

The time when... made a casting of 68 pairs of monozygotic twin models. First they paraded individually separated by a wall, then the wall rose and they paraded together, hand in hand and in perfect symmetry along a metal catwalk. A powerful show that focused the spotlight on the concept of individualism, couples and copies of the fashion system, and which followed the campaign inspired by Stanley Kubrick’s films, including the frame of the twins from The Shining and his appearance at the MET alongside his “twin” Jared Leto.

The time when... on 16 May 2022, on a night of total lunar eclipse, coinciding with the Full Moon of Flowers, he showed his sexiest collection EVER at Castel del Monte in Puglia, including naked dresses and cuissardes well above the knee, collars with a medieval flavor, iridescent pearls, studded chockers and fetish details between the sacred and the profane.
Last curiosity: for all guests at the show, Gucci has adopted a star in their name.