7 examples to know and understand what the Metaverse is

Metaverse: The Sandbox was one of the first truly decentralized metaverse platforms.  REUTERS/Florence Lo/Illustration

Metaverse: The Sandbox was one of the first truly decentralized metaverse platforms. REUTERS/Florence Lo/Illustration

  • Metaverse: platforms help to understand the concept of experience;

  • Some digital environments are focused on providing immersive experiences;

  • Since Mark Zuckerberg’s announcement about Meta, curiosity about the topic has taken over social media and news.

Since the announcement about Facebook’s name change to Meta, Mark Zuckerberg has created a buzz around what this metaverse is, after all. Much has been said about, but it can still be complex to understand the concept of this universe that uses augmented and virtual reality.

To help with understanding, platforms that work with digital environments and that are focused on providing immersive experiences for users can help to better understand what the metaverse is and how it works.

Below, learn about some projects that were highlighted by Forbes magazine and that manage to exemplify what the metaverse is. Not all platforms listed involve virtual reality, decentralization or cryptocurrencies, technologies that already have or are likely to have a place in every metaverse.

See 7 examples of platforms that help to understand what the metaverse is:

  1. Second Life

  2. Meta Horizons (Facebook)

  3. Fortnite

  4. decentral and

  5. roblox

  6. The Sandbox

  7. Pokemon GO

Second Life

Second Life was created by Linden Labs in 2003, before Facebook (and Meta) even existed. Some people debate whether it constitutes a metaverse as such. One reason for this is that, as the name suggests, it is built to allow users to engage in an alternate life as an alter-ego, rather than leading their existing real life online. Other opinions, however, claim that it was effectively the first popular online metaverse environment.

While it may not meet all the requirements of a metaverse as we know it today, it does serve as a useful example of an online community populated by millions of users with an immersive and experiential user interface.

Meta Horizons (Facebook)

When Mark Zuckerberg renamed his company Meta, it was a sign of how important he felt the concept of the metaverse would be to the future of digital communications, socialization, and life. So far, the result has been several projects, including Horizon Worlds (virtual worlds platform), Horizon Venues (events platform) and Horizon Workrooms (virtual office). All of these platforms are interconnected and allow users to create avatars that represent them as they explore and interact with other users.

One interesting aspect that emerges from the existence of Horizon is that it forces us to confront questions about whether we want a metaverse where ownership is centralized under a corporate owner or a more distributed and decentralized ownership and governance model.


Fortnite is mostly known as one of the most successful online games ever created. But the creators of Epic Games quickly understood that once they brought together millions of connected, tech-savvy gamers on their platform, it potentially became something more revolutionary. Two main strands being pursued to turn the world of Fortnite into a proper metaverse are live music shows from global superstars like Travis Scott, Ariana Grande and Billie Eilish, as well as the presence of brands like Telco 02 and Carrefour supermarket. using space to take your first steps into the metaverse.

decentral and

A kind of cross between game, marketing channel and experiment in creating a digital and decentralized democracy, Decentraland is a true Web 3.0 platform. It is governed by a Decentralized Autonomous Organization (DAO) and is the online home to some of the biggest stars and brands in the world, including Morgan Stanley, Coca-Cola, Adidas, Samsung and Snoop Dogg. It comes with its own cryptocurrency, known as MANA, and anyone interested in buying land will need to invest at least $10,000 – with the most expensive costing well over $1 million.


Roblox is a gaming platform used daily by over 50 million users. It allows anyone to create and even monetize their own game world, which exist within an interconnected metaverse and share aspects such as avatars and coins. Aimed at a younger audience than some of the other platforms mentioned here, companies like Nike, Forever 21, Gucci, Nascar, Ralph Lauren and Vans have used the platform to set up virtual worlds where users can interact with their brands. While anyone can create their own game on Roblox, it’s designed for everyone to look similar.

The Sandbox

The Sandbox started out as a mobile game, which in 2018 was ported by its creators to the Ethereum blockchain, making it one of the first truly decentralized metaverse platforms. It includes its own object creation tools that allow anyone to build 3D items, characters, vehicles that are coined as NFTs and can be imported into other Sandbox worlds.

These NFTs can also be traded and sold through the platform’s internal marketplace. Assets and land are created as NFTs and, like Decentraland, transactions are carried out in the platform’s own currency, known as SAND.

Sandbox is another platform that has proven popular with brands looking to establish their presence in the metaverse – virtual landowners include HSBC, Warner Music, PwC and Paris Hilton.

Pokemon GO

Pokemon Go was released before the hype intensify around the concept of the metaverse. However, it is the “killer app” for Augmented Reality. As such, it is one of the best examples of how the metaverse will involve the merging of the real and digital worlds. Its creator, Nintendo, has further blurred the lines, allowing real-world companies to establish a digital presence within the poke-verse by launching advertising and promotional campaigns.

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About Banner Leon

Videogames entered his life in the late '80s, at the time of the first meeting with Super Mario Bros, and even today they make it a permanent part, after almost 30 years. Pros and defects: he manages to finish Super Mario Bros in less than 5 minutes but he has never finished Final Fight with a credit ... he's still trying.

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