AC Milan announces a new partnership: the press release

New partnership for the Milan. The Rossoneri club e Off-White ™in fact, they announce the new agreement which aims to promote positive change through the power of sport.

Off-White ™, therefore, will be the new Style and Culture Curator Club official.

The collaboration foresees that Off-White ™ supplies the official uniforms for the men’s and women’s first team and the new kits will be used for the first time by the men’s team in the Champions League, against Chelsea.

Getty Images, Milan

This union wants to celebrate humanity, with the aim of generating a positive impact by leveraging the enormous potential of the two brands, in the sign of an emblematic claim: “WEAR YOUR HEART ON YOUR SLEEVE” (literally, “wear your heart on the sleeve “)”.

The partnership is based on the concept of “I Support” expressed in 2020 by Off-White ™ founder Virgil Abloh and is human centered, strengthened by courage and inflamed by passion. It declares the support of both partners for a broad spectrum of ideals and common human experience. This vision is perfectly aligned with AC Milan’s values, set out in the Club RespAct manifesto for social equality, equality and inclusiveness, confirming the Rossoneri’s mission to share the positive values ​​of sport and to fight any form of prejudice and discrimination. The concept will debut in an original video with the narrating voice of AC Milan players, in which iconic football objects will be tagged with the claim “I Support”.

Casper Stylsvig, Chief Revenue Officer of AC Milan He says: “This partnership is an ambitious project involving two global and innovative brands. We are a club with very clear values ​​and principles: inclusion, equality, social and cultural equity are at the heart of our idea of ​​doing business. We are therefore very proud to start this journey with Off-White, with whom Milan shares a common vision and mission. This new path testifies once again to the ability of the Milan brand to intercept the new generations through the convergence between football and other sectors “.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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