Alpine Racing Ltd accelerates its development with €200 million investment by world-renowned players

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Renault Group and Alpine have announced an investment of 200 million euros in Alpine Racing Ltd. by an “investor group” made up of Otro Capital and its partners Redbird Capital Partners and Maximum Effort Investments (i.e. a 24% stake in the capital). Alpine Racing Limited, a world-class Formula 1 team eyeing fourth place in the 2022 World Championship, is the entity based in Enstone in the United Kingdom that represents all activities of the Formula 1 team.

Following this investment, the transaction values ​​Alpine Racing Limited at approximately $900 million, which will accelerate Alpine’s growth strategy and sporting ambitions in Formula 1.

Alpine F1 Team to benefit from the expertise and experience of the investor group To create new growth levers and generate added value in the sports industry, particularly in the areas of media, sponsorship, ticketing, hospitality, licensing and sales strategy. The Investor Group has extensive experience in the creation and development of companies, such as its activities with the Dallas Cowboys, Fenway Sports Group, the NFL, Toulouse FC and Wrexham AFC. The Formula 1 team will also benefit from the expertise of the investor group In terms of data and technology, key factors in marketing and sales performance.

Alec Shiner, Co-Founder Partner of Otro Capital, will join the Board of Directors of Alpine Racing Ltd.

Alpine Racing SAS, the unit that produces Formula 1 engines in Viry-Châtillon in France, is not part of the transaction and will remain wholly owned by Renault Group.

Luca De Meo, CEO of Renault Group , Formula 1 and Alpine are strategic assets for the Renault group. Over the past two years, we have relaunched Alpine by leveraging its iconic A110 sports coupe and promoting the brand with the advent of Formula 1, where we want to fight for the title. This partnership will accelerate the growth of Alpine F1 by diversifying revenue sources and enhancing brand value. ,

Laurent Rossi, CEO of Alpine , This alliance is an important step in the development of our performance at all levels. Firstly, Otro Capital, Redbird Capital Partners and Maximum Effort Investments, international players with recognized expertise in the sports industry, will bring all their experience to strengthen our media and marketing strategy, which will be key to supporting our sports performance over the long term. are necessary for Second, with the reinvestment of excess revenue into the team, we will further accelerate our growth plan. Whose ambition is to compete with the best teams with state-of-the-art facilities and equipment. ,

Alec Shiner, Co-Founder and Partner at Otro Capital , We are delighted to have the opportunity to invest in the Alpine F1 Team. We believe in corporate management, brand value and the long term trajectory of sports. We believe that together with our partners Redbird and Maximum Effort Investments, we can bring our operations and brand building experience to Alpine, particularly in North America, to drive value creation. ,

James Toney, Co-founder of Maximum Effort Investments , “Maximum Effort Investments is focused on creating value through the power of storytelling. We believe alpine racing has incredible potential for growth. We look forward to helping shine a light on this incredible team. We are grateful to our partners Otro Capital and Redbird Capital Partners, as well as our co-investors Michael B. Jordan and Rob are eager to begin the adventure with McElhenney. ,

Otro and Redbird’s investments also include stakes from the Huntsman family and Main Street Advisors.

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