Apple just announced on Monday that a six-episode documentary series will be launching soon. It will focus on Lionel Messi and in particular his arrival in the United States in recent months and for the final challenge. The arrival of this documentary series on Apple TV+ is nothing but a coincidence.
The Apple brand has been investing heavily in football for a few months now. He recently offered himself the international rights to MLS, the North American championship where Lionel Messi plays. The Argentine striker’s arrival at the Inter Miami CF club has had an impact on viewers of televised matches in the United States, but also in other countries in South America and Europe.
Tim Pastor has been assigned the responsibility of producing the documentary series on Lionel Messi. He has won Emmy Awards in the past for his work free singles And Unlimited With Chris Hemsworth, Was the production handled by SMUGGLER Entertainment, a specialized company that has already worked for Apple, notably during the creation of an ad touting the virtues of the latest iPhones’ batteries?
Documentary series, a new platform for athletes
Apart from Lionel Messi, other sports personalities are soon to have their own documentary series. This is especially the case, still on Apple TV+, of seven-time Formula 1 world champion Lewis Hamilton. It seems that Apple wants to grow in this niche with very qualitative production which gives pride to the athletes.
Netflix was certainly the first SVOD platform to offer this type of content. The “drive to survive” behind-the-scenes Formula 1 series served as a launching pad for this genre. Since then other productions such as The Last Dance have appeared.
Prime Video has also tried this practice. The Amazon platform has followed football clubs like Sunderland or Arsenal for months to keep track of their seasons. A program that quickly found its audience in the British Isles and beyond.