Art of Musc – DAILY LUXURY

The ceremony, inspired this year by the synergy between the olfactory world and that of the seventh art, was held in the historic Odeon cinema in Milan and was simultaneously broadcast on the official Facebook and YouTube channels.

For the occasion, the short film Profumo di Premio inspired by Fellini was broadcast which reveals the behind the scenes of the award ceremony itself and sees the participation of the actor Alexander Roia.

Also present in the room are important Italian and international noses, inevitable and timeless protagonists of the universe of perfume: Luca Maffei, Paolo Cerizza, Cristian Calabrò, Maurizio Cerizza, Dahpné Bugey, Sonia Constant, Celine Barel, Violaine Collas, Cecile Matton, Michelle Moellhausen, Dominique Moellhausen, Oliver Riva, Emilie Coppermann.

The title of best perfume of the year, for women and men, was awarded respectively to Narciso Rodriguez For Her Musc Noir Eau de Parfum and Dior Sauvage Elixircrowned by the consumer jury with over 100,000 votes collected also in 2022 on the dedicated mini-site.

Furthermore, from 30 May to 12 June, consumers will be able to participate in the instant win competition on the Accademia del Profumo Facebook and Instagram profiles to try and win the best perfumes of the year.

Miss Dior Eau de Parfum and Phantom Paco Rabanne on the other hand, the protagonists of the best communication category, evaluated by a VIP jury, made up of artists and professionals from the world of entertainment: Giorgia Surina – actress, television and radio presenter, writer; Monica Sala – radio speaker, journalist, author; Giorgia Venturini – television and radio presenter; Silvia Caroline Schirinzi – content creator and writer; Gianluca Gazzoli – radio and television host; Rajae Bezzaz – actress radio and television host; Omar Hassan – artist; Virna Toppi – prima ballerina of the Teatro alla Scala in Milan; Samuele Briatore – writer, president of the Italian Galateo Academy; Stefano Guindani – international photographer; Giulia De Lellis – influencer and TV presenter; Marco Ferri – content creator, host and model.

The choice of the winners of the other seven categories was entrusted to the technical jury, made up of the directive commission of the Accademia del Profumo, exponents of the retail sector, beauty journalists and bloggers.

The best olfactory creations, chosen through a blind selection process, this year are represented by Savane di Seta Salvatore Ferragamo Stories of Silkof the noses Emilie Coppermann and Aliénor Massenetand Laura Biagiotti Rome Men Green Swingwhich bears the signature of Daphne Bugey.

The category of the best made in Italy perfumes goes to Lily of the Valley Acqua Di Parma and Bulgari Man Terrae Essence. The best women’s packaging is instead of Tom Ford Ombré Leather Parfum and of Hermes H24 the male one.

In the field of artistic perfumery, the technical jury awarded three fragrances without distinction of gender: 1921 Gucci The Alchemist’s Gardenbest perfume big brand exclusive collection; L’Heure Verte By Killianbest sister brand artistic perfume; Aphélie Maison Trudonbest independent brand artistic perfume.

The best home fragrance award goes to Green Tomato Vines Jo Malone London The Townhouse Diffuser.
Since 2021, a quality jury has been assigning a new award, the one to the responsible innovation of perfume, which this year goes to Rivières de Cartier – Allégresse collectionInsouciance, Luxuriance “for having adopted a vision of responsible innovation capable of combining sustainability of design, packaging and formula, creating a fragrance with a lower environmental impact in an extra light bottle, refillable and separable into the components”.
Again in the field of responsible innovation, among the finalists also Girl Rochas – “for the profuse commitment to integrate sustainability of the formula, responsible procurement choices of the production chain and reduced environmental impact of the materials used for packaging” – and Alien Goddess Mugler “for the pioneering vision of the importance of the environmental impact of packaging, embodied in a refillable bottle model that stimulates and promotes consumer awareness towards the sustainability of choices and behaviours”.

An applause – from the jury – to the rigorous approach of the companies in the sector in documenting declarations and claims, also in the final communication to the consumer, to the attention to the concept of innovation throughout the supply chain, to the commitment to reducing unnecessary packaging ; without forgetting the importance of choosing all the materials with which the packaging is made and of the possibility of separating the individual components for their correct recovery at the end of their life: from the external film, to the labels, to the bottle materials.

Honorine Blanc
and Alberto Morillas for Gucci Flora Gorgeous Gardenia they were awarded as creator noses of the perfume which achieved the best sales results, in terms of value and volume, in the first six months of its launch on the Italian market.

An exclusive creation made for the Accademia del Profumo by the historic Fornace Venini was given to each winner. The trophy, mouth blown by the skilled craftsmen of the Murano furnace, was designed by the designer and Art Director of Venini, Michela Cattai. A real work of art, declined this year in Rio green shades to evoke the color of the Venetian canals and thus underline not only the importance of eco-sustainability, but also the beauty of the Italian landscapes.

New to this edition, the winning perfumes are also guaranteed direct access to the shortlist of finalists – in the category of the same name – of the newborn Imagine Perfumers Award. Promoted by the sector magazine Imagine, in collaboration with Fenapro – the National Federation of Perfumers, the recognition will go to the products that have most convinced those who work in perfumery every day: the owners and beauty consultants.

Accademia del Profumo is not just cinema! The awards ceremony also arrives on the small screen: an appointment with the protagonists of the 2022 edition on Thursday 2 June, in the late evening, with a special episode of X-Style, broadcast on Canale 5.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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