Aston Martin DBX707: Felicity Jones is driving [Video] – News

Rogue One actress Felicity Jones stars in the Aston Martin DBX707 ad campaign

October 25, 2022

IS Felicity Jones the protagonist of the advertising campaign of the Aston Martin DBX707. Set against the dramatic backdrop of Dartmoor National Park, the Oscar-nominated actress delivers a monologue as she looks into the camera before the DBX707 takes the stage. “This captivating short film – he explains Renato Bisignani, Aston Martin’s marketing and communications manager – is an example of Aston Martin’s willingness to bring emotion and intensity to its product marketing, challenging the creative conventions customers are accustomed to in the automotive sector. “

“Eight months after its breathtaking debut – adds Bisignani – the DBX707 continues to impress drivers with its thrilling performance, supercar driving dynamics and unmistakable style. In the video we tried to bring these features to life in a creative way. pairing a powerful script with an ielegant interpreter, which is produced in an intense performance. Filmed and produced in the UK, the campaign reflects our fondness for British talent to embody our unique combination of unbridled luxury and high performance. ”The campaign, launched on social media and select media, represents the first expression of new creative brand identity, Intensity.Driven.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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