At Milan Fashion Week, Valentino returns to the spring-summer 2024 men’s catwalk

Milan launches its Men’s Fashion Week this June 16, dedicated to the Spring-Summer 2024 collection, which will end on June 20, the opening day of Paris Fashion Week.

Men’s Fashion Week, dedicated to the spring-summer 2024 collection, has more than 70 appointments, including only five digital ones, definitely breaking out of the shackles of virtual formats imposed by the coronavirus pandemic.

Italian haute couture house Valentino turns the ball on for men’s fashion week, which kicks off this June 16 in Milan after three years of mixed men’s and women’s collections, thus reuniting with the Lombard capital , which has long been neglected for the parade in Paris. A homecoming for Roman couturier and brand founder, 91-year-old Valentino Garavani, who presented his first men’s fashion show in January 1985 before experiencing worldwide success and retiring in 2008.

breaking the code of men’s fashion

Valentino will parade the man on the campus of the University of Milan, at a time when the institution was founded in 1923 “buzzing and full with students”Some of whom will get the privilege of participating in a show that will try to woo the younger generation.

Pierpaolo Piccioli, Valentino’s artistic director since 2008, must be breaking the codes of men’s fashion to make it more contemporary while nodding to the brand’s iconic past. “Men’s fashion now placed on a pedestal, symbolized by Pierpaolo Piccioli’s redefinition of the masculine code” and sound “growing importance” In the turnover of the group, assures Valentino in a press release.

Fendi in Florence

Major labels, including Dolce & Gabbana, Prada, Armani and Zegna, intend to thrill fashionistas with 22 shows in the flesh, glitzy pageantry, thrills and joie de vivre.

Anderson Bell, a young brand launched in Seoul in 2014 that fuses Korean street style and Scandinavian minimalism, will make its highly anticipated debut. It was popularized in 2019 by Jungkook, star singer of the South Korean K-pop group BTS and a follower of its sneakers.

Notable absentees include Versace, Moschino, Missoni or Fendi, who preferred to present their men’s collections as part of the Pitti Uomo show in Florence, which traditionally precedes Milan Fashion Week. During the race, models paraded among machines and craftsmen through the new Fendi leather goods workshops in Cappanuccia, near Florence, dressed in clothes combining elegance and comfort inspired by the world of work. Linen, cotton, leather or silk are also preferred materials, while the colors are sober, oscillating between terracotta, sage green, ecru and brown, reminiscent of the Tuscan landscape.

revenue boom

Italy’s menswear industry sees its turnover rising by 20.3% to 11.3 billion euros in 2022, surpassing the level before the coronavirus pandemic. Exports were the engine of this expansion, gaining 24.8% to 8.3 billion euros, according to the fashion branch of Confindustria, the peninsula’s main employer organization.

“We think fashion will do very well in 2023,” The assurance was given by Carlo Capassa, president of the Italian Fashion Chamber, during a presentation to the press of Fashion Week last May.

Italian fashion prices are set to increase by nearly 9% in 2022, while revenue is bound to increase, but their growth for men’s and women’s fashion is undeniable. “We thought we were going to face a tough year but in the first quarter we registered a 15.3% growth in turnover”According to Mr Capsa, who suddenly raised the annual growth target to 5%, which was initially set at 4%.

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