Yves Saint Laurent has chosen Californian actor Austin Butler to embody its brand new fragrance called “MYSLF”. Focus on this collaboration.
After winning the BAFTA for “Best Actor” for his role in the hit film Elvis and soon to be on the bill of Dunes 2Austin Butler has just signed an unprecedented contract: that ofglobal perfume ambassador “Myslf” by Yves Saint Laurent.
Austin Butler embodies the Yves Saint Laurent man
At 32, this is the first time that Austin Butler has lent his image to a beauty house. But for Yves Saint Laurent, it’s a choice that makes sense because the actor “embodies our brand values represented through MYSLF: a modern representation of what it means to be a man. Welcome its different facets. Recognize one’s individuality, with generosity, without complex.” according to Stephan Bezy, the international general manager. For his first campaign with the luxury house, the young Californian took part in a short advertising film directed by the famous director Julia Ducournau.
A modern and tailor-made perfume
If Austin Butler matches the woody and floral juice imagined by perfumers Daniela Andrier, Christophe Raynaud and Antoine Maisondieu, it’s because MYSLF was created for him. Among the ingredients, we find bergamot from Calabria, patchouli, wood and in particular an absolute of orange blossom from Tunisia. A scent dear to the heart of the new ambassador. “The perfume orange blossom instantly brings me back to my childhood garden in California. When I was little, I had an orange tree and we went to pick oranges with my mother.explained Austin Butler during a recent interview with the magazine SHE.