Binance, one of the largest cryptocurrency exchanges in the world, announced this Thursday (23) a partnership with Cristiano Ronaldo, considered five times the best football player in the world, to launch collections of non-fungible tokens (NFTs) and web projects 3.
In a statement, the company explained that through this partnership, it will launch a global campaign aimed at giving the player’s fans an introduction to Web3 with an entry point into the world of NFTs.
In the coming years, CR7 (as Cristiano Ronaldo is also called) and Binance will create a series of collections for sale exclusively on the Binance NFT platform. The first of these should be released later this year and will feature designs created in collaboration with Ronaldo.
“Cristiano Ronaldo is one of the best football players in the world and has transcended the sport to become an icon in many sectors. He has amassed one of the most dedicated fanbases in the world through his authenticity, talent and charity work,” said Binance Founder and CEO Changpeng “CZ” Zhao.
“We are excited to offer his fans exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sporting history,” said the executive.
Ronaldo, on the other hand, extolled the importance of the relationship with fans and how the crypto world can improve this. “The idea of bringing unprecedented experiences and access through this NFT platform is something I wanted to be a part of,” said the player. “I know the fans are going to like the collection as much as I do.”
The relationship between crypto companies and sports is nothing new, with big names in the market currently sponsoring franchises in different sports. One of the top names in the business is Crypto.com, which in 2021 acquired the rights to the arena from the Los Angeles Lakers basketball team in a $700 million deal, and this year went on to name the circuit of Miami F1.
In recent weeks, however, cryptocurrency prices have taken a toll on exchange revenues, with the likes of Coinbase, Gemini and Crypto.com itself announcing major layoffs in recent weeks.
On the other hand, Binance has recently gone the other way, saying that it remains financially healthy and that it is moving forward with signings across multiple sectors.
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