The snug dresses of Hervé Léger, supersexy and built thanks to a couture sequence of ribbons used to shape the female body, they are ready for a comeback with Hollywood features. The brand founded by Hervé Peugnet in 1985, which dominated the entire 90s scene among supermodels and celebrities, is sharpening its claws for a comeback in style. Thanks to the world of the red carpet, between cinema and music, but above all thanks to a highly respected collaborator. The French brand, now a satellite of the American group Authentic brands group after having changed hands several times, it is preparing for a great development plan. Which will start with the fall-winter 2023 collection, unveiled during the last New York fashion week and which has seen the touch of Christian Juul Nielsencreative director since 2018.
But above all it will continue with the cruise 2023 collection unveiled in recent weeks. Because to take care of the creative project, in tandem with Nielsen, was none other than the super stylist Law Roach, creator of the Hervé Léger x Law Roach collection on sale since autumn. Law Roach, passionate about vintage, has created a collection of 25 pieces showing all his admiration for the iconicity of the brand. And it’s safe to bet that his army of celebrities who are super loyal to his styling touch from Zendaya to Anne Hathaway passing through Celine Dion, Kerry Washington or Venus Williams or Bella Hadid, they will soon show off their Léger looks on the red carpets. Law Roach, who in the past had already turned into a designer becoming the creative director of the collection Tommy Hilfiger x Zendaya, would be ready to continue his collaboration with the fashion house.
Giving a whole new appeal to the brand that, among the first, had written its manifesto between body consciousness and extreme sensuality. “I’d like to create clothes that every woman would like to wear season after season,” she explained backstage on the show. “I think of my mother’s black dress, which she wore to go to a wedding, a funeral or an appointment … I like to think that dresses have a life, capable of going beyond the single season in which they were created”. (All rights reserved)