It is not a new fact that blockbusters currently extend beyond the boundaries of cinema halls. Many different types of products are made under film licenses – one of them are sets of LEGO® bricks.
Famous characters in the world of LEGO bricks®
If we go back to the 1980s or 1990s, the LEGO Group offer basically does not include series that were based on famous heroes from movies (or even the wider world of pop culture). The first franchise to turn into LEGO sets®, there were Star Wars – on the occasion of the premiere “The Phantom Menace” in 1999, sets referring to various parts of Star Wars were released. This decision turned out to be a bull’s eye – suffice it to say that sets from this series are still on offer – every year new LEGO sets are released® from the stellar universe.
Much has been built since then new lines of LEGO sets®which often referred to film blockbusters – such as adventure scenes Harry Potter or history Lord of the Rings (which in turn are, of course, adaptations of the novel). This strategy turned out to be so fruitful that currently about 1/3 of the sets are using the appropriate ones license. This success is hardly surprising, the more so as, in addition to films, computer games – such as the hugely popular Minecraft® if Super Mario ™.
The marriage of a film studio with a block manufacturer does not always mean a long-term cooperation. This was the case in 2013, when it was released in cinemas “Rider from nowhere” with characteristic Tonto played by Johnny Depp. Several sets based on film events appeared at that time (you can see them at noweklocki.pl/lego-jezdziec-znikad), but this is an adventure Lone Ranger ended in a block-like space (and a cinema space – we have not been continued).
Johnny Depp, on the other hand, appeared in the world of LEGO bricks® earlier – in 2011, on the occasion of the series debut LEGO® Pirates of the Caribbean, naturally in the role of Jack Sparrow – the eccentric captain of the Black Pearl. The sets themselves, like most of the “movie” ones, can be safely considered successful. Interestingly, many of them are already unique, and some are worth much more than at the time of release. For example – the aforementioned ship with catalog number 4184, which at the time of writing this text is about 10 years after its premiere, is worth about PLN 3,000 (of course only if it has not been unpacked) – this is more or less six times that than a decade ago (when it was on sale).
Another example of a short but successful adventure is a cult figure Indiana Jones. On the occasion of the premiere of the film Indiana Jones: The Kingdom of the Crystal Skull in 2008 and 2009, a total of several sets of blocks were released (noweklocki.pl/lego-indiana-jones), which referred to four different versions of the adventures of the famous traveler.
Undoubtedly, the cinema future will bring new box-office productions – and thus LEGO sets devoted to them®.
In cooperation with the noweklocki.pl website