Bnl, a 360-degree consultant bank – Bluerating.com

Marco Tarantula is the general manager of Bnl (Bnp Paribas group) since the end of February, when the institute led by Elena Goitini started a reorganization with the establishment of 5 new territorial offices (North West, North East, Center North, Center and South), which incorporate the retail markets , private, SMEs (small and medium-sized enterprises), corporate, public administration, and who respond to the new CEO, in Bnl since 2008 and by the deputy general manager since 2012.

“With the launch of the new organizational model we have reduced the distance between the specialized and distinctive component of the bank and the various local interlocutors, to whom we make available all our services and channels differentiated by type of customer” declared Tarantola in an interview with The sun 24 hours.

The change of pace of Bnl was decided to “evolve, in a qualified way, the coverage of the territory with respect to banks more deeply rooted than us. With the reorganization we aim to get closer to companies, their supply chains and all customers with a model that is consistent with both daily needs and investment plans and objectives ”said Tarantola. “To do this we use an approach oriented towards economic, social and environmental sustainability: each of our initiatives aims to be” natively “sustainable, this being a value in the DNA of our group and in our global strategy”.

To better intercept customer needs, the bank intends to “provide platforms that encompass a complete range of businesses, with services and solutions from the bank and the companies of the Bnp Paribas group in Italy, which are fundamental in this articulated global economic phase and with essential challenges such as the energy transition or the implementation of the NRP ”, said the director. “This requires us to commit ourselves to the continuous training of our teams, as well as to be technically prepared and up-to-date, investing in innovation, with both a universal and specialist bank approach”.

A bank, therefore, capable of becoming a 360-degree consultant. “The current environment is a volatile environment, difficult to interpret, and it is our task to provide professional and quality advisory, both with the specialists active in the branches and in our various centers of expertise and through life bankers and financial bankers,” explained Tarantola. But the bank also focuses on another factor, through the development of new ecosystems, “by signing partnerships with different operators to make different industries dialogue, in the logic of open banking, providing customers with flexible service models that meet banking needs and Not”.

The director Marco Tarantola also focuses on the role of the branches in the territories, given the new organization: “The branches remain at the center of our concretely omnichannel distribution model, enabling intelligent and technologically advanced growth” said the CEO. “We are investing in adapting the formats of our agencies so that they increasingly become local head offices of the bank, in a modern and efficient way”.

Local presence but also innovation and digital, with a particular focus on technology: “Several customers prefer to interact with the bank digitally, and we must be able to provide these services. On the one hand, this requires us to become particularly efficient in managing flows and dematerialized interactions, on the other hand to constantly invest in technology to enable a qualified remote relationship, as an agile and interconnected bank “.

The last step in the banking reorganization is the Client Service Center, to make the bank a hub. “With this evolved platform, which integrates the various markets, the customer will be directed towards the relationship path that is most coherent for him” concluded Tarantola. “This process will allow us to progressively be more fluid and effective, following the customer in his relationship with the bank and becoming for him a hub available to the needs of every single moment”.

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About Eric Wilson

The variety offered by video games never ceases to amaze him. He loves OutRun's drifting as well as the contemplative walks of Dear Esther. Immersing himself in other worlds is an incomparable feeling for him: he understood it by playing for the first time in Shenmue.

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