While the world has been talking only about Barbie for several months, another famous doll is determined not to fall into oblivion. Bratz dolls, owned by MGA Entertainment, have decided to resist the Barbie wave and team up with Kylie Jenner for a range bearing the image of the famous influencer and businesswoman.
For this very first collaboration with a celebrity, Bratz has reimagined dolls with the image of the star. These are six different models, presenting six iconic looks of Kylie Jenner, which are put on sale for the occasion.
“This is a defining moment in the history of Bratz teaming up with Kylie Jenner in the brand’s first-ever collaboration with a celebrity. Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from disruption and rebellion to energy and expressiveness. Not only will this collaboration reach out to millions of Kylie fans, but it will also reach the audience who grew up with Bratz and are eager to relive the Bratz lifestyle of the early 2000s today. ‘welcome Kylie to the Bratz family,’ said Jasmin Larian, Creative Director at Bratz, in a statement.
The Mini Bratz x Kylie Collectibles collection goes on sale as a limited edition. The dolls are available worldwide, online at Bratz.com and Amazon as well as at Walmart, Target, Macy’s, Walgreens stores. The dolls are sold at 9.99 dollars, or 9.08 euros. The first capsule will be followed by a line of Bratz x Kylie fashion dolls in the fall, pre-orders will start from September 1st.