Bulgari and Zendaya, high jewelery from dream to red carpet: here is the magic revealed

Bulgari imagines and creates, Zendaya wears: the journey of every single jewel of the Maison in a documentary film

Bulgari has opened the doors to its world of wonders, where all the brand’s High Jewelery collections are made. From the idea to the drawing, from the first sketch on paper to the emotion of the red carpet: the entire creative process of the Maison has been revealed in Bvulgari – Inside the dreamthe docufilm – previewed at the Toronto International Film Festival and available on Prime Video since 13 September – which for the first time ever shows us how the transition from dream to reality takes place.

First High Jewelery House to show viewers how its breathtaking gems are made, Bulgari – directed by emerging talent Matthieu Menu – decided to offer an unprecedented look at the journey that transforms a precious stone into an unforgettable masterpiece.

The creative journey of Lucia Silvestri

In particular, the documentary film (produced by Terminal9 Studios) follows in the footsteps of Lucia Silvestri, Creative Director of Bulgari jewels. Known by all as the woman who buys the most extraordinary precious stones in the world, Lucia learned the rules of the trade directly from the Bulgari family, doggedly making her way year after year in an industry largely dominated by men. Constantly surrounded by the beauty of the Eternal City, the Maison’s inexhaustible source of inspiration, Lucia has the privilege of following all the steps behind each creation every day: she is the one to witness how the magic happens.