Milan: CAP Group and NABA Design Marathon rethink the urban space of Largo Nuvolari – M2 Romolo. Presented the three winning projects proposed by the students of NABA, New Academy of Fine Arts. The initiative within the redevelopment program of the district that houses the new headquarters of the integrated water service manager of the Metropolitan City of Milan.
Milan – Is it possible to transform an anonymous space into a welcoming square for citizens? Is it possible to give identity and attractiveness to a neglected urban area but with great potential, thanks to its being an important crossroads for the city? It is the challenge that CAP groupmanager of the integrated water service of the metropolitan city of Milan, launched the 12th edition of the NABA Design Marathon. 50 young people, divided into 10 groups, who produced 10 different creative projects to imagine a piece of the neighborhood adjacent to the new headquarters of the company.
The other Design Marathon projects
The Design Marathon has rethought and reinvented Largo Tazio Nuvolari, in the southern area of the city. “Today Largo Nuvolari is identified only by the Romolo metro stop and the bus terminusexplains Alessandro Russochairman and chief executive officer of the CAP Group. Not only that: it is enclosed between the railway and an ATM parking lot. In short, a “non-place”. This marathon is part of the path of involvement of the neighborhood and opening towards citizens, which we have started since 2018, with the beginning of the works of our new headquarters, which is located in the adjacent via Rimini, also to rethink some little spaces, or not at all, used in the neighborhood“.
The winning project: “Largo”
The project that more than the others was able to achieve the expected results was “Wide“Of the team ZEROLAMPO STUDIO, made up of students of the BA in Design and the MA in Visual Design and Integrated Marketing Communication Vittoria Annoè, Bianca Atzori, Lorenzo Costantini, Sophia Di Nicola And Ottavia Ferraris. In addition to the winners, two special mentions were dedicated to the projects “Returnable“Of the team Apart frommade up of the Bachelor’s degree students in Design and Graphic Design and Art Direction Arianna Cannone, Anna Bonomi, Anna Andres Serpi, Andrea Labanca, Erika Montanaro, and “The lighthouse of Romulus“Of the team Next stop by Aldo Mucciarone, Allegra Scavone, Camilla Pagnin, Martina Petiti, Miriam Rossi, students of the BA in Design and the BA in Social Design. The winning design received a prize of 4,000 euroswhile the two special mentions were awarded with 1,500 euros each.
“This is an important opportunity for the students of the Academy who were involved in the 12th NABA Design Marathon at the Largo Tazio Nuvolari regeneration project, right next to the NABA campus in Milan.he claims Donato MediciManaging Director NABA. The project challenged them from countless points of view, and it was a unique opportunity to confront themselves with a context that is as real as it is familiar, imagining new interpretations of the world around them.“.
The Design Marathon is a format created by NABA, Nuova Accademia di Belle Arti. It is a competitive 48-hour workshop, in which the best talents of the Academy compete on one or more design challenges launched by a company that has chosen this mode of collaboration.
A team effort
NABA students, tutors and people from the CAP Group worked together in an intense co-design session that was held on the weekend of 7 and 8 May, with the aim of proposing Largo Nuvolari regeneration concepts by rethinking each element architectural, from signage to the visual communication of the square, from street furniture to services to the functions offered to citizens. After an institutional greeting from Donato Medici, NABA Managing Director, to accompany the students on this path, in addition to NABA mentors and teachers Gregorio Poggetti and Maurizio Scalzi, there were Demetrio Scopelliti, Director of the Urban Planning, Territory and Public Space Area of the Mobility Environment and Territory Agency (AMAT) and Matteo Colle, External Relations and CSR Director of the CAP Group, who on Saturday morning provided the students with some ideas for soft urban regeneration interventions.
In particular, NABA students have carried out projects that provide for a new visual characterization of largo Nuvolari, the involvement of the various users of the square (inhabitants, commuters, students, children, the elderly, etc.), the promotion of forms of sustainable mobility (bikes, pedestrians), the possibility of connecting the various elements of interest in the area (services, offices, schools, etc.) without interfering with existing services (especially with the public transport service). Without forgetting the feasibility and costs of the intervention.
The Design Marathon
A jury composed of Luciana Dambra, of the board of directors of the CAP Group, Federica Verona, Super festival of the suburbs, Gisella Borioli, founder and CEO of Super Studio Group, Santo Minniti, president of Municipio 6, Eleonora Manto, External Relations and Customer Engagement Senior Manager NABA, Giorgio Laboratore, NABA Teacher, Maurizio Scalzi, Mentor Design Marathon and Gregorio Poggetti, Mentor Design Marathon.
The Design Marathon is part of the redevelopment program of the neighborhood surrounding Via Rimini, where in 2018 Gruppo CAP started the construction site for the construction of the new headquarters, a building with high sustainability standards that wants to become a meeting place and a reference point for the neighborhood. In the name of sharing and inclusion, a project was launched, led by Super, the festival of the suburbs and in collaboration with NoiCoop, (Consorzio Cooperative Lavoratori), of participation and involvement of the neighborhood, which aims to involve informal groups, networks, active individuals and associations to reconstruct all the spaces around the new headquarters together. CAP Group is in fact working together with artists, architects, landscape architects and urban planners to carry out some interventions on the surrounding spaces.
In particular, after a discussion with the different realities of the neighborhood to verify needs and aspirations, Gruppo CAP and Super have given life to a series of initiatives and workshops at the La Spezia park aimed at families and children in the neighborhood to talk about the environment and give a new face to the park: art installations, theater and horticultural workshops for teenagers, activities for children and even walks around the neighborhood. Gruppo CAP has also promoted the Milano Unplugged project with the Feltrinelli Foundation, which offers a training program for aspiring video journalists, aged between 18 and 25, who will be asked to tell about the neighborhoods in which they live, those of Barona, Abbiategrasso, Stadera, Red Church and San Cristoforo of the city of Milan.
Project name: WIDE
Team: ZEROLAMPO STUDIO
Students: Vittoria Annoè, Lorenzo Costantini, Ottavia Ferraris, Bianca Atzori, Sophia Di Nicola
The project uses multi-level art as a guiding thread for the urban regeneration of the square, with the ambition of transforming the area into an independent cultural center and one of the most effervescent places for rethinking and rebirth in the city. A cultural incubator that through calls to action is able to activate the citizenship of the neighborhood and at the same time attract new talents of art and design from everywhere.
Special mention 1
Project name: EMPTY TO RENDER
Students: Arianna Cannone, Anna Bonomi, Anna Andres Serpi, Andrea Labanca, Erika Montanaro
The “void” of the suburbs to be filled is the metaphor used for this project which reflects on the possibility of involving the citizens and associations of the neighborhood through the construction of “empty” containers to be filled with events and services. A sort of “basic kit” to be customized in order to activate mechanisms of appropriation and care of one’s own territory by its inhabitants.
Special mention 2
Project name: THE LIGHTHOUSE OF ROMULUS
Team: Next Stop
Students: Aldo Mucciarone, Allegra Scavone, Camilla Pagnin, Martina Petiti, Miriam Rossi
A series of elements inside the square become meeting points for events and services that change according to the hours of the day. The “lighthouse” protagonist of this project is intended to be a strong element capable of characterizing the square and at the same time providing a security guard at night through its lighting system.
The editorial staff
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