
The “Barbie” phenomenon is always full. Since its release just a month ago, Greta Gerwig’s film has become a huge worldwide success. At present, it has 4.4 million admissions in France and a total of 1.19 billion dollars collected at the worldwide box office for a budget of 150 million. This is the historic record for a feature film directed by a filmmaker! At the same time, the soundtrack concocted by Mark Ronson stormed the charts around the world. If we hear titles from Lizzo, Tame Impala, HAIM, Sam Smith or Ava Max, three titles are causing a sensation in the four corners of the globe: the disco-pop “Dance The Night” by Dua Lipa is essential in streaming, just like the vitamin cover “Barbie World” by Nicki Minaj and Ice Spice as well as the heartbreaking ballad “What Was I Made For?” by Billie Eilish. At the same time, it is Charli XCX who intends to make an impression with “Speed Drive”.
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“Ah-ah, Barbie, you’re so fine”
Down to earth, this hyperactive track of barely two minutes allows him to reconnect with the hyperpop style that made his success on titles like “Vroom Vroom”, “Track 10” or “Unlock It”. And if this anthem goes at full speed, it’s because it was specially composed for a chase scene in the film: more precisely a hunt between Barbie and the executives of Mattel in the premises of the firm. A sequence full of references to the “Matrix” saga! Going full swing during the scene, “Speed Drive” brought another hit to Charli XCX as the song already has 60 million streams on Spotify, and earned it a Billboard Hot chart for the first time. 100 since “Break the Rules” in 2015.
To hope to reach the top 10, currently occupied by the titles of Dua Lipa and Nicki Minaj, Charli XCX goes up a gear by offering the music video for “Speed Drive”. As expected, the video takes us for a crazy ride, at 100 an hour, in a custom car in the colors of Barbie. With a special guest in the person of Sam Smith, seeming to teaser a duet between the two British stars. let’s ride !