Chinese brands ready to land in Europe

STARTING WITH THE GREATEST – Should I launch my brands in Europe? Then I ally myself with, the number 1 of the Continent. The reasoning made by Great Wall to market cars of its premium brand Wey and that of electric cars only Now it must have been this type. The Swiss network Emil Frey it sells about more than half a million vehicles a year, both new and used, for a turnover that exceeds 10 billion euros. The agreement will start from Germany, the country in which Great Wall set up its Munich headquarters in November 2021, with the recruitment of around 300 people. Sales from the Now Funky Cat they should start in the fourth quarter of this year and the plug-in hybrid SUV will also arrive Wey Coffee 01. According to Automotive News Europe the two companies are conducting “intense negotiations” to extend this cooperation to other important European markets.

> In the photos above the Wey Cofee 01, below the Ora Funky Cat.

EFFECTIVE STRATEGY – According to Xiangjun Meng, head of the European market at Great Wal, the “cooperation project with Emil Frey lays the foundations for our entry into the market and this is a milestone on the road to Europe“. According to sources close to Great Wall, the builder chose Emil Frey after evaluating that this partnership it would have offered significant advantages over setting up its own sales and service network. Emil Frey currently sells 28 brands in Germany, from Abarth to Volvo, and has already had experience in launching new brands having dealt with this, for Toyota, Hyundai and Mitsubishi, in several European countries. The 2019 ranking of dealers european (here the news) saw the Swiss group excel which, thanks to its 820 points of sale, sold 670,000 vehicles with a turnover of 15 billion. Autotorino, the largest Italian network, in the same year had a turnover of 1.24 billion by selling 51,500 cars through 102 points of sale.

MORE AND MORE CHINA IN EUROPE – The expansion of Great Wall in Europe it also involves its spin-off SVOLTwho thinks of invest 2 billion euros at two sites in the Saarland, Germany, including a factory of innovative battery cells with 24 GWh of production capacity in the phase of maximum expansion. Also Xpeng, producer of P7, considered by many to be anti-Tesla, will give life to a similar collaboration agreement with Emil Frey Nederland for the distribution of its vehicles in the Netherlands while for Sweden it will ally with the large Bilia network. There Chinese presence in Europe it is already substantial, especially for what concerns electric cars. According to analyst Matthias Schmidt in 2021, 16% of the 1.2 million electric vehicles sold in Western Europe came from China. The Tesla Model 3 and Model Y, produced in Shanghai, and the Dacia Spring the BMW iX3 produced in China also entered the account. Battery-powered cars are a specialty of the Land of the Dragon, which also benefits from the availability of raw materials, and Europe will have to prepare to face it because in the electric traction the remarkable experience of the great European (and American) motorists is practically “reset”.

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About Eric Wilson

The variety offered by video games never ceases to amaze him. He loves OutRun's drifting as well as the contemplative walks of Dear Esther. Immersing himself in other worlds is an incomparable feeling for him: he understood it by playing for the first time in Shenmue.

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