Creative director of Anitta’s show says what separates her from other pop divas: ‘She knows how to talk about money’ – GQ

Kley Tarciano, born in São Paulo, is the creative director of shows requested by big stars (Photo: Paulo Campos @paulocamppos)

Kley Tarciano, born in São Paulo, is the creative director of shows requested by big stars (Photo: Paulo Campos @paulocamppos)

Brazilian creative director Kley Tarcitano37, says he is reserved, subject to sharing few stories, despite having worked in shows with people of the caliber of Britney Spears, Pitbull, J Balvin and anitaas well as taking care of performances at events such as American Idol and the 2020 Super Bowl.

But one case in particular stood out to him. It was late April 2018, and there was one minute to go. Jennifer Lopez enter the stage of the Latin Billboard awards, live, inside a lotus flower more than twice its height – a piece designed by the Brazilian, by the way. “Before the show started, Jennifer’s makeup artist went there to give her a touch-up, but it fell off the flower and it broke”, Tarcitano tells GQ Brasil. “I went running to help her, I was on the side of the stage, but she saw me and shouted: ‘Kley, stay there, I got this’. And she began to fit the petals. But the scariest part of it is that she never even saw how it was built.”

“In 10 seconds the presenter called her to the stage, she did her pose and left, all diva”, she recalls.

For him, the episode is an example of high-performance pop divas possessing a particular energy. Perhaps the same thing that Anitta does – with whom Kley works for her presentation at Rock in Rio Lisbon on Sunday (26) – often called workaholic. “The biggest stars in the world work that way, Jennifer Lopez, Taylor Swift. They want to show their best to the public. They all work the same”, he jokes.

What differentiates the Brazilian from other pop icons, he suggests, is her business vision. “She knows how to talk about money. With Anitta, that’s how much things are going to cost,” says Kley, who sees her as the “head” of the operation since she designed her show at Coachella, Calif., in 2020. “She’s involved in all things. From the scenography part of the show, to the shoes that the dancers will be wearing,” she says.

Anitta during a show at Coachella: the stage was inspired by Favela da Rocinha (Photo: Getty Images)

Anitta during a show at Coachella: the stage was inspired by Favela da Rocinha (Photo: Getty Images)

Anitta and her team of around 50 people are getting ready to basically take the show held at Coachella to the audience at Rock in Rio Lisboa. A stage in three stages, which shows sometimes a favela, sometimes graffiti and, finally, a wall of sound, aided by lights and projections. There will only be costume changes, some special effects and additions to the tracklist. “She won’t be singing only in English,” says Kley.

The creative director, who works with us from Lisbon, has been living outside Brazil for 14 years. The first time in the United States was in 2008, to study English. A year later, with a work visa in hand, he returned to the country and began to embrace opportunities in Florida, at first in front of the camera. For about a year, he was an extra and got to take off some work with an actor, but he remained attracted by the backstage. “I made friends with the production assistants, producers. I ended up meeting a lot of people,” she recalls.

Kley Tarciano, born in São Paulo, is the creative director of shows requested by big stars (Photo: Paulo Campos @paulocamppos)

Kley Tarciano, born in São Paulo, is the creative director of shows requested by big stars (Photo: Paulo Campos @paulocamppos)

Kley says he’s nurtured a passion for what goes on behind the camera since his childhood in São Paulo – a relationship he says he intensified when he was 7 years old, watching commercials for the show. holiday on ice, which then took place annually at the Ibirapuera Auditorium. “Silvio Santos was promoting it. It shone my eye-me seeing that ice, those lights and the fireworks”, he says.

At the time, television inspiration led him to build Lego stages and shoebox arenas, as well as sketch designs, elevators and flamethrowers in his school notebook.

One of the stage projects that Kley put together as a boy (Photo: Personal collection)

One of the stage projects that Kley put together as a boy (Photo: Personal collection)

The first opportunity to build a large show came when I was already living in the United States, in 2015, through a Facebook ad seeking production assistants. The vacancy was for the program tour american idolwhich started in the city of Savannah – a city 6 hours from Florida, where the Brazilian lived.

Installed in a cheap hotel paid with his own money, Kley remembers that he immediately caught the attention of his colleagues, who flirted with the idea of ​​including him in the team for the next shows in Philadelphia and Los Angeles – even though they couldn’t pay the go and comes from an assistant. The solution was a more hands-on approach. “I told them to hire me and I’ll get there. I did the full tour following them on my own,” he says. “I paid to work back then.”

Today, he is divided between Miami and Los Angeles, where he spends most of his time in his artistic productions office. Kley Tarcitano had his professional career marked by some trophies: he was awarded the Live Design Achievement Awards for producing Jennifer Lopez’s performance in iHeart Musical Festivalas well as the Telly Awards, with their creative signature to the Latin Grammys.

But in these last days, Tarcitano’s focus is really to ensure a smooth – and explosive – passage of Anitta on stage in Lisbon. In shows like this, her responsibility is broad: the show’s theme, the lighting, special effects, what the artist and dancers will be wearing, and the minute-by-minute performance. “You relax after the show. When it’s over, you relax,” he says.

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Videogames entered his life in the late '80s, at the time of the first meeting with Super Mario Bros, and even today they make it a permanent part, after almost 30 years. Pros and defects: he manages to finish Super Mario Bros in less than 5 minutes but he has never finished Final Fight with a credit ... he's still trying.

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