Dakota Johnson stars in the new Gucci campaign for the 1961 Jackie

Gucci unveils the new Jackie 1961 campaign starring Dakota Johnson. Cornerstone of the collections of the group’s maison Keringthe iconic bag has been on the arm of well-known personalities from all over the world since its debut, consolidating its association with the ideal of elegance they represent.

And today it is the American actress who opens a new chapter of the Florentine brand’s it bag. Johnson is captured in moments of everyday life in Los Angeles as she wears different versions of the 1961 Jackie, each with its own personality always perfectly suited to the occasion. The video and photos, made by Glen Luchfordpay homage to the origins of the bag with spontaneous images that highlight its versatility and timeless elegance.

Part of a prestigious series of reinterpretations, each a symbol of its time, the current Jackie 1961 transcends tradition with an elegant silhouette and a universal character. The collection offers three sizes, mini, small and medium, in a wide choice of colors that highlight the intrinsic adaptability of the bag. The essential lines highlight the exclusive piston closure and the quality of the materials with which it is made. Finally, the longer and removable shoulder strap, in leather or chain, accentuates its new practical soul. (All rights reserved)