The Diesel 1DR bag won the title of it-bag in two years
The recent Diesel mania that is going around the world has already conquered some of the contemporary icons such as Dua Lipa, Megan Thee Stallion, Julia Fox, Paloma Elsesser, Whitney Peak. Thanks to a creative vision that has given new vigor to the brand by masterfully riding the wave of 2000 fashion that is deeply marking the catwalks (and street style looks) in recent years. The credit certainly goes to Glenn Martens who, after his appointment in October 2020, the fashion polymath had his eyes on him: after the discussed trompe-l’oeil acquired from the experience with Jeans Paul Gaultier, but it was the spring summer 2022 collection to be considered a true epiphany by Diesel.
At the center is denim, taken to the extreme and used with acute creativity to create new objects of desire going beyond jeans, but this work was even more fascinating when it comes to leather goods. To design the iconic Diesel bag, Martens started from history, such as the particularly sturdy handles, but he injected his own distinctive codes to create this accessory which today boasts the title of it-bag.