The master of Italian footwear-Sergio Rossi has passed away today at the age of 84 years. And with him goes a piece of Made in Italy. Sergio Rossi is part of that group of creators, from Baldinini to Casadei, Salvatore Ferragamo, down to Pollini, who made it big in the world the art of the shoe Italian.
After you have learned the art of shoemaking from his father, already at 14 years he was a skilled craftsman and liked to sell his sandals hand-made on the beaches of romagna. Rossi began selling its first models in the shops in Bologna in 1966, before launching her namesake brand in 1968. Among the models of shoes the most famous there are the sandal Opanca (launched own in 1966) with the sole round, and the straps that wrap around the foot and the classic, Godita pump and high heel. Even Hollywood is aware of him, his shoes are in great demand among the divas of the cinema: the wear Anita Ekberg in La Dolce Vita and Silvana Mangano.
In the course of the years ’70 Gianni Versace, asked Sergio Rossi to start a collaboration. This union was immediately greeted with great enthusiasm by the world of fashion, a meeting between two genes, one of the dress, the other of the shoe.
In the ’80s, the brand established close and deep relationships with some of the main Maison in the world of fashion, producing, for example, shoes for the collections Dolce & Gabbana (from 1989 to 1999) or for Azzedine Alaïa. The success achieved gave great reputation to the brand. The numerous advertising campaigns they contributed to better delineate the image of women according to Sergio Rossi, portrayed by the famous photographer Helmut Newton shots are angled from the bottom to emphasize the verticality of the bodyby insisting on the importance of the heel – high-always more than seven inches – in order to give the leg its crucial energy and the female body a gait sinuous.
In 1999, the brand Sergio Rossi has been sold to the Gucci group, and then both brands have gone to the French group Kering of François Pinault. In December 2015, Sergio Rossi back Italian, purchased by the fund Investindustrial Andrea Bonomi. In the course of the last few years, his creations have won over even the divas of today, Sharon Stone, Diane Kruger, passing by Anne Hathaway, Nicole Kidman, Sarah Jessica Parker, Halle Barry and Cate Blanchett; without forgetting the stars of music, from Taylor Swift to Rihanna, to Beyonce to Ariana Grande.
Sergio Rossi today
The Ceo of the brand (from 2016) Riccardo Sciutto said that the designer “loved women and was able to capture the femininity of a woman in a unique way. It was never exaggerated and always tasteful. The shoes were always worn and was never satisfied until they were perfect. Had not the accessories for him. Once told me that he wanted to create a extension perfect of the leg of a woman “. Last month, the Sergio Rossi donated $ 100,000 to the Sacco hospital in Milan, to help in the fight against the coronavirus.