At the moment, iOS has a significant advantage over Android. It concerns the privacy of users. Well, the Apple platform has been equipped with a built-in tool for blocking the tracking of users’ activities by third-party applications. Advertisers and companies whose monetization is largely based on targeting relevant content did not particularly like it. A similar solution is now coming to Android. It is true that it is necessary to install the DuckDuckGo application here, but it seems like a small price for a significant increase in privacy. At least in relation to activities carried out using a smartphone. How to use the news?
DuckDuckGo introduces tracking protection through Android apps. The function blocks, among other things, Google and Facebook modules, but other programs can also be used.
Metadata and data – a treasury of knowledge about us and our habits
ISPs often offer access to their solutions in the form of mobile applications. The problem is that, like websites, programs can also track user activity on a given device. Trackers collect information that is then analyzed and used in several ways. In addition to the issue of statistics and the desire to improve services, companies use the information obtained to better match the ads. In itself, this is not particularly dangerous and, in fact, many of us prefer to watch ads that are tailored to our expectations rather than banners that are completely unrelated to interests. Nevertheless, it is a preventable privacy robbery. Now, thanks to DuckDuckGo, also on smartphones working under the control of Android.
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DuckDuckGo introduces the Android App Tracking Lock feature. If you want to take advantage of the news, you must subscribe to the waiting list. The mechanism works by detecting an attempt to send data to external companies in the DuckDuckGo database. Then the requests are automatically blocked. Everything runs in the background, but these are just the beginning. The program is not able to block requests made by all service providers, but fortunately it copes with giants like Facebook and Google.