PASSWORD SIMPLIFY – In a complex period like this, the customer who is about to change cars can find himself disoriented, as he is often forced to extricate himself from different fittings and numerous options. There Fiat (and its Professional division, which deals with commercial media) has thus decided to simplify the range of the five models it offers (500, Nuova 500, 500X, Panda and Tipo), giving the customer the possibility to choose between a new vehicle in three simple steps, both online and at dealerships.
THREE PACKAGES – The customer will only have to choose the Fiat model he wants to purchase, the color and the option package (single options are therefore abolished). Specifically, they are available three different packs of equipment able to meet the majority of customer needs: Style, Tech And Comfort. The packs can be combined with each other without any restrictions.
THERE IS ALSO THE TOP – For those who want it all, Fiat offers a set-up top of the range, available for all models. This full-featured version includes all three packages plus other options. For example, the top version of the Fiat Nuova 500 is La Prima by Bocelli.
THE COMMERCIALS – This range structure is also adopted by Fiat ProfessionaL. Hence, commercial vehicles will also be available in a single set-up. Given the complexity and specificity of each vehicle, the offer will include different types of bodywork and special “fit for mission” packs so as to adapt the vehicle to the different needs of customers. These are the packs available: Capabilities and Conversion, Comfort and Functionalities, Safety and Driving Support and Style. The different packs can be enriched with individual features so as to respond more precisely to the needs of the customer who decides to purchase a Fiat commercial vehicle.