Focus on back-to-school fashion campaigns

From models Gigi Hadid and Naomi Campbell at Boss to actor Bradley Cooper, ambassador of the Louis Vuitton label, via Camille Rowe at Gerard Darel, an overview of the campaigns imagined by French and international fashion brands for this fall.

Boss

“What defines a true boss?” For fall-winter 2023, the German luxury brand Boss recalls that what defines “a real boss” are his journey and his determination. She thus highlights the personal trajectories of international celebrities as a source of inspiration. A high-flying cast including American top models Gigi Hadid and Naomi Campbell, Colombian singer Maluma, fashionable tiktok player Khaby Lame and sports stars Matteo Berrettini and Alica Schmidt, for an intimate campaign shot under the photographer’s lens Swedish fashion designer Mikael Jansson.

Louis Vuitton

A 2023 version, timeless, elegant and more refined. American actor and director Bradley Cooper embodies the new Tambour watch from the luxury brand Louis Vuitton, whose design has been redesigned 21 years after its release. The black and white portraits, signed Mario Sorrenti, were photographed in front of the imposing mechanical clock of the Musée d’Orsay museum in Paris. The tricolor house – whose creation has been led for ten years by Nicolas Ghesquière – has also just announced that the K-pop singer Felix of the group Stray Kids joins its pool of ambassadors alongside Zendaya or even J-Hope of BTS .

Stella McCartney

Direction the Camargue salt marshes for Stella McCartney. The British fashion label – which has just launched a new vegan version of its iconic Falabella bag – is offering a resolutely sensual and slightly erotic campaign called “Horse Power” for the start of the school year, imagined by the photographer Harley Weir. The photos capture an accomplice dialogue between the American model Kendall Jenner, a rider since childhood, and the superb white horses of Jean-François Pignon, a trainer whom the house had already called upon for its Fashion Week show last March which looked like equestrian ballet.

Marc Jacobs

Marc Jacobs, the avant-garde designer and exuberant founder of the eponymous house, has invited Kim Kardashian to embody his new collection for next fall. Lascivious posture, crossed arms, rebellious look… Chosen as the brand’s new muse, the reality TV star and American businesswoman (at the head of an empire valued at 4 billion dollars with her Skims brand) highlights novelties such as the famous “Tote Bag” handbag model in white leather and the immaculate “Kiki” platform ankle boots. The campaign shot by director Tyrone Lebon sparked strong criticism on social networks upon its release in early August for lack of originality.

Hugo

Boss’s little sister, the Hugo brand, calls on the Filipino-American artist Bella Poarch to interpret her leitmotif “HugoYourWay” inviting you to compose your own style by ignoring codes or conventions. The tiktoter and singer poses for the lens of Californian photographer Stuart Winecoff, in a hypnotic clip, which combines an oversized faux fur coat, red and black tie-and-dye denim pieces, vertiginous vinyl boots and a faux leather rhinestone handbag with logo. The pieces of this exclusive capsule collection designed by the star of social networks will soon be put on sale.

Gerard Darel

French-American actress and model Camille Rowe becomes Gerard Darel’s muse for the coming fall, embodying his new ready-to-wear collection inspired by French chic, effortless sophistication in the blink of an eye to the trend of understated luxury. Dressed in a beige cashmere trench coat, a generous, very cozy knit turtleneck, “Anna” flare jeans and carrying a caramel-colored handbag, the top model looks resolutely seventies walks casually through the cobbled streets of the City of Light, near the Seine.