a tweet was enough to say goodbye to a model that made history. Martin Sander, head of Ford in Europe has announced on the social networks Twitter and LinkedIn that the Fiesta, one of the most popular city cars in circulation, will say goodbye to the market by the first half of 2023.
In production for 47 years
Thus ends the story of a symbolic model of Ford produced in eight generations for 47 years and which will not have a direct heir, at least with sedan architecture and internal combustion engine. The reason? Sales have now moved too far towards SUV and crossover architectures, so much so that in Italy in the rankings of the best-selling compact cars we find the Ford Puma, while there is no longer room for the Fiesta.
A new era begins
One era will end next summer – writes Martin Sander – another is about to begin. time to say goodbye to a city car that we all know thoroughly. The Fiesta will leave the market in 2023 to make room in the Cologne factory for a new electric model. A decision that is part of Ford’s electrification plans which in Europe plans to sell only zero-emission cars from 2030.
Electric only from 2030 for Ford
The Ford factory in Cologne undergoes a profound transformation in view of the production of new 100% electric models that will arrive in the coming years. Two will use the Meb platform, that of the Volkswagen group’s electric ones, while a third will be the zero-emission version of the Puma crossover.
October 27, 2022 (change October 27, 2022 | 13:22)
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