This year we’ll be talking about AI in cosmetic formulation development, neurocosmetics, silent beauty, Skinization physical, new gadgets Beauty of science and technology, smell and emotion, exosomes and aesthetic medicine… The acceleration brought by artificial intelligence to cosmetics coincides with the confirmation of the link between beauty and health, and the importance of spiritual factors for good diagnosis. skin care. Let’s see what happens next.
This is one of the predictions beauty Consulting firm Mintel predicts that by 2024, mental health and appearance will be closely related. Let’s look at more treatments that focus on the brain-skin connection, looking at how sensory stimulation can improve overall health. Advances are being made in psychodermatology (exploring the relationship between mental health and skin health) and neuroaesthetics (focusing on the mind-skin dialogue).
Shiseido is a pioneer in this field, winning the Cosmetics Nobel Prize last September at the IFSCC 2023 conference for work related to body odor conveying positive emotions, opening the door to the development of scented products that enhance social communication between individuals and provide well-being. Luxury brands will incorporate more health elements, and health will take a more luxurious approach: win-win.
Artificial intelligence is beautiful
Trend forecasting companies such as Mintel, WGSN and Cosmetics Business say advanced data analytics and personalization algorithms will allow brands to innovate and adapt to individual needs. Artificial intelligence is transforming the cosmetics industry by generating ideas, testing ingredient combinations at breakneck speed to multiply their effectiveness, and speeding up the development of new products.
“Artificial intelligence will shape the future of our industry. There is a need to define where it is best suited to be applied. For example, 4D Digital Skin is an innovative skin analysis technology that allows you to digitally visualize the evolution of your skin over time,” Shiseido Europe , said Frank Marilly, President and CEO of the Middle East and Africa and Global Fragrance Divisions. The 2nd Brand Beauty Innovation Summit.
He also offers help on overall beauty: “With AI-based data analysis, we can accurately calculate the correlation between various mental and physical indicators and skin characteristics. Emotions have a greater impact on skin than we thought. ” said Chieko Okamura, director of the Japanese brand’s human data group.
Emotions have a greater impact on skin than we think”
According to global forecasting firm WGSN, by 2025 we will see a “digital duality” that adds a sensory dimension to beauty through the use of personal avatars and mind-linking technology that help consumers choose products, such as platforms that measure emotions. layer. Respond to aroma through brain wave activity.
Exosomes, on everyone’s lips
Regenerative medicine uses the body’s own resources heal Get inspired by your skincare routine. We’re talking about exosomes, tiny vesicle-like structures that contain cellular proteins as well as parts of DNA and RNA secreted by cells, which many professionals point to as the future of aesthetic medicine. what are they doing? They regulate intercellular communication and stand out for their regenerative abilities. “This is the most powerful regenerative treatment, far more so than growth factor-based treatments,” says Dr. Dèlia Vilà, director of Regenera Clínic, a leading center for aesthetic and regenerative medicine.
Treatments using materials derived from your own cells activate collagen and elastin production, eliminate redness and have an immediate rejuvenating effect. “It is obtained from the patient’s blood, processed in the laboratory, and injected into the skin at the subcutaneous, dermal and epidermal levels using different equipment. The goal is to cause 24-hour inflammation to activate regeneration and start producing collagen. At this stage, it is important to know what nutricosmetic supplements to take – zinc, vitamins… – to promote this regeneration,” advises Dr. Vilà.At the end of the process, a Microneedles Resurfacing treatments for the face, neck and décolleté naturally activate the entire self-regeneration process from within.
beauty of silence
he quite luxurious The win for fashion will also apply to beauty, according to predictions from Mintel, which it names Complex simplicity. Their top priority: the highest quality, functionality, and tangible effectiveness of ingredients (which is now valued and can be objectively proven through clinical studies, research, transparency, and certification).
The body is a new face
Body cosmetics combine specific serums with high-quality ingredients, which until now were only used on the face.This is also our goal Beauty of science and technologyequipped with equipment to treat cellulite, drain or exfoliate.
Can blue beat peach fuzz?
Pantone declared Peach Fuzz the color of the year, and everyone started looking for the peach shade to suit their mood. But TikTok, makeup, and the runway all have their own ideas, and blue, especially the look, seems to be one of the winning trends in makeup for 2024. Don’t forget the color red.