Everyone who regularly attended school could find out that children can be cruel. Unbranded clothing, an old telephone, a parent’s occupation, or a unique interest – even such trivial reasons can be ostracized and humiliated among teenagers. Google accuses Apple of using the underage mentality to expand its empire.
Apple service iMessage includes some iPhone-exclusive features such as Memoji. Messenger changes too the color of messages sent from Android devices to green instead of the standard blue for the application. This has unfortunately become the benchmark of social status among American teenagers. Appearing not in a group chat with a green bubble is ridiculed. The whole situation is putting pressure on students to own an iPhone. Who is going to buy it for them? Of course the parents. Google accuses Apple of this unclean practice.
It might seem that the accusations are bogus, and the teenagers themselves are responsible for the situation. However, as the portal The Verge points out, internal emails scanned in connection with the Epic Games trial against Apple showed that this strategy is an important link in the marketing of the Cupertino giant. Apple once considered sharing iMessage with Android users, but ultimately the company said it would do more than good.
On Twitter, Hitachi Lockhemier, an engineer working for Google on Android development he spoke harshly about the activities of Apple. According to him, doing so is “hypocritical to a company that presents equality as the core of its marketing.” His statement was endorsed by an official Android account.
You have to realize that Google’s actions may also not be dictated by pure goodness of the heart. The company would gain a lot if Apple has released iMessage for Android devices. As Ron Amadeo of Ars Technica pointed out, Google may not be the right body to criticize Apple’s actions. Since 2011, the company has been developing as many as 13 different messengers.