Gray Matters, the made in Italy shoes that are popular in the USA

The new Gray Matters shoe brand, founded by Silvia Avanzi from Verona, is a huge hit in the United States: Italian craftsmanship meets New York style and energy

The inspiration of his shoes comes from art but also from everyday life. The Italian entrepreneur is among the hectic streets of New York Silvia Avanzi he observed women for a long time, and then created a shoe with a contemporary, chic and versatile aesthetic. The name of the brand, Gray Matters, it is a hymn to the medium heel, to the middle way, between black and white, gray.

The Veronese designer who lives and works in New York, wanted to best express the concept of comfort and versatility, for a shoe that can be fashionable but at the same time worn in the frenzy of everyday life. A middle ground in fact.

Gray Matters, the made in Italy shoes that are popular in the USA
Silvia Avanzi, founder of Gray Matters

Gray Matters, shoes with a design inspired by the geometries of Italian architecture

The lines of Gray Matters shoes stand out for their recognizability. In particular, we note the particular shapes of the geometric heels. Shoes as design objects, to be worn and admired. There is almost a tribute to Italian sculptures and design. From the aesthetics of the bizarre as in Seletti, passing through the design of Fornasetti up to the decontextualized works of Achille Castiglioni. This is the art that the designer wanted to contemplate for the creation of her shoes. Contemporary art, style, without forgetting Italian craftsmanship.

Gray Matters, the made in Italy shoes that are popular in the USA

An Italian shoe that conquers the American jet set

Made in Italy is always an added value, if we talk about footwear then it is even more so. Gray Matters shoes only handcrafted in Italy. This represents the strength and beauty of the brand. And many American celebrities have noticed this without it. Stars of the likes of Sienna Miller, Dakota Johnsonand many others wear and are fascinated by Gray Matters shoes.

Gray Matters, the made in Italy shoes that are popular in the USA
Sienna Miller with Gray Matters Mildred Pumps

The iconic model that is very popular is the Mildred Pump. A decolette in soft nappa, with v-neck and square heel. The cube heel covered in leather can be customized according to the desired color palette.

For the new SS22 season, among the top models the Nodo sabot and the fussbett Emma. To discover the collection, you can consult the official website of the brand.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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