Take-Two Interactive, the parent company of Rockstar Games, filed a trademark dispute against Remedy Entertainment in the UK.
As of this writing, Take-Two Interactive is disputing two trademarks related to the new Remedy logo that was introduced last year, Respawn First reports. Both signs have the letter “R” and one of them says “Remedy” underneath.
As the outlet confirmed, the controversy was likely due to “possible confusion among the public.” While the letter “R” is unlikely to cause any confusion for Take-Two itself, GTA 6 studio Rockstar Games may be a different story.
Two of Remedy’s new logos are currently “pending review” in the United States. Remedy originally unveiled the new logo last April. At the time, the developer wrote in a blog post that he was trying to “refine” its visual identity to mark its growth from a single studio developing one game at a time to multiple studios making multiple games simultaneously.
“The bullet in the letter R in the old logo represented the Max Payne era, but now Remedy is more than just one game; we have a whole portfolio of games old and new,” the studio said. “It’s time for an update. and redefining our visual identity to bring more consistency, showcase our evolution over the years, and better express our vision for what Remedy is today.”
While many may have grown attached to the old logo, the developers promise the new design was created with “great care, consideration and passion.”
“We want to create memorable worlds, stories and characters for you to experience through our games,” Remedy continued. “We hope our new logo reflects how we continue to evolve and continue to create exciting games with the best talent. However, it remains a remedy that allows brave creativity to flourish. We hope you enjoy New look.”
Trademark disputes themselves have certain regularity, especially in the gaming industry. In late 2021, It Takes Two developer Hazelight abandoned the trademark following a dispute with Take-Two Interactive, while Monster Energy launched a trademark challenge against Ubisoft and even the creators behind Monster Hunter and Pokémon .
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