Hennessy, Nas and AI are celebrating 50 years of hip-hop – and you’re invited to celebrate – La Reclaim

The flavor of the rap is up to you.

This year marks 50 years of hip-hop, a musical genre that was born in 1973 in the Bronx, New York by DJ Kool Herc and Coke La Rock. Rapper Nas, who was born in the same year, celebrated this historic anniversary with Hennessy, a French brand of cognac whose history is closely intertwined with that of hip-hop. Whether it was a 2Pac feature Obie Trice dedicated to the brand in 1992, Snoop Dogg’s Hennessy n Buddha in 2000 or as recently as 2016 Drake featuring Wizkid and Kyla in One Dance, the brand is often talked about. Gets and respected in rap.

For the style’s 50th anniversary, it’s up to the brand to return the favor. He created a memorial site highlighting the spirit of Rapp and its common values ​​with Hennessy, which Nas interpreted and added to his personal connection to Rapp. Their collaboration is complemented by a limited edition bottle of Hennessy, which is announced at the end of the film and is available for sale in the United States from July 23. 10 years ago, the two organizations had already worked together, making possible the collaboration so successful today.

But the celebration doesn’t stop here. Operation Hennessy AI.Bomb Cover Will be launched on 20 July with a special Hennessy logo representing the campaign. This operation will allow all rap fans to participate in the festival by creating an album cover from a selfie, appropriate to the aesthetics of a specific hip-hop era… Thanks to AI, even cocktail recipes specially made for the occasion Made and shared, so that everyone can feel this flavor of rap without any inhibitions… but in moderation.

Looks like after Sprite, the rapper has decided to hire himself as the spokesperson for this anniversary. Are there other collaborations to come?

(TagstoTranslate)DJ Kool Herc

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