“Be Your Own Boss” is Boss’s mantra. Recently, the German house unveiled its fall-winter 2023-2024 collection. Through its social networks, Boss, whose artistic direction is provided by Marco Falcioni, has resorted to a major campaign. In short, classic pieces at the height of elegance and a host of iconic celebrities. On TikTok or even on Instagram, it is impossible to swipe without encountering the brand’s promotional videos. On the short films, we can notably see Gigi Hadid, Naomi Campbell, Maluma, Khaby Lame, Matteo Berretini and other stars of the moment posing while highlighting the novelties of the luxury house.
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Among these are many timeless pieces that every man (or woman for that matter) should have in his wardrobe. We are of course thinking of this two-piece suit for work, this qualitative and warm cardigan, these exceptional trousers or even this down jacket capable of facing the biggest storms. In other words, it’s a campaign coupled with a collection that proves that we are not born “Boss”, but rather that we become one. Because yes gentlemen: when you climb summits, the outfit is also important.
© Hugo Boss
© Hugo Boss
The GQ selection:
Like he usually does, QG has selected, for you, the most beautiful pieces from the new Boss fall-winter 2023-2024 collection. Without further ado, one of the items that caught our attention the most was obviously the oversized gray suit worn by Maluma in the campaign. And especially these Relaxed Fit pants made of virgin wool mixed with cashmere!
If you don’t want to go for the total costume look, like the artist from Medellín, why not pair it directly with a turtleneck sweater? In an instant, you’ll elevate your outfit while staying comfortable and warm thanks to this article from the same collection, which is also made of wool and cashmere. A 10 out of 10 for fans of quiet luxury.
And if the weather turns out to be less clement than expected, you could always adopt this regular fit cotton denim jacket. Its appearance with embossed monograms will make it the star piece of your wardrobe. After all, there is less risk of being wrong by betting on a black jacket.
It is crucial for any man to have at least one quality t-shirt and polo shirt in his wardrobe. If you are not part of this team, it is urgent to update your essentials. In its collection, Boss offers you two timeless designs: a logo cotton jersey t-shirt, available in 10 different colours, and a black jacquard monogram polo shirt with a black and white neckline.
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And who here can boast of having the perfect shirt? The one that hugs your body, that isn’t too transparent and that doesn’t constantly crease… At Boss, there’s one you need. Its composition in stretch cotton poplin will avoid any hassle: with its thick opaque fabric and its great softness, in addition to being easy to iron. You could pair it with these relaxed fit pants in imitation mohair virgin wool for a more business man style.
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In addition to the many pants and tops, there is also a selection of sweaters, genuine must have fall wardrobe. We note in particular the latter made of a mesh of camel hair threads. Its composition will keep you comfortably warm, while ensuring a trendy style.
For a more minimalist look, we offer you a choice of this slim round-neck sweater, which comes in six neutral colors, or this cotton and virgin wool zipped cardigan available in two shades.
When we look at the accessory side, we realize that Marco Falcioni has thought of everything for his fall-winter 2023-2024 collection. Among the sneakers, we recommend this sneaker in mesh and suede leather. Three colors are available to you: one in a patchwork of beige, another mixing black, beige and white, as well as a final dark red. Each of them will finish your outfit as it should, while remaining in the minimalist chic known from Hugo Boss.
For jewelry, we favor this golden stainless steel ring decorated with logo, from the Boss Jewelry collection for men. And finally, to push the “total Boss look” even further and climb the heights, we offer you this set of three stretch cotton boxer shorts. Enough to conquer the world and become a Boss in turn!
The “Be Your Own Boss” collection and the rest of the pieces are available on hugoboss.com.