The summer of 2023 is placed under the sign of Birkenstock, and this trend seems destined to last well beyond the summer season. These iconic sandals are making a resounding comeback with meteoric growth in online searches, exceeding 340% according to an analysis by 3DLook, expert in virtual fitting rooms. Founded at the end of the 18th century, the brand was popularized in the 70s before being put aside. Long considered old-fashioned and in bad taste, Birkenstocks have, over the years, succeeded in establishing themselves as a must-have. Now it-girls like Kendall Jenner, Gigi Hadid, or Olivia Wilde don’t hesitate to adopt these comfortable and sturdy sandals.
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An unexpected appearance in the Barbie movie
This season, the Birkenstock craze owes a lot to Greta Gerwig’s film “Barbie”. At the start of the film, the doll played by Margot Robbie must choose between keeping her high heels and staying in Barbieland or putting on Birkenstocks and entering the real world. This highlighting of the German brand has largely contributed to the enthusiasm around these sandals this summer and to the explosion of Internet searches. So, if you don’t already have them in your collection, it’s high time to get yourself a pair of these sandals and join the Birkenstock movement!
