How Revlon went from cosmetic icon to bankruptcy

Revlon products on supermarket shelf

Credit, Getty Images

On June 16, after decades as one of the most important cosmetics companies in the world, American Revlon filed for bankruptcy protection – a process that, in Brazil, is known as judicial recovery.

Its executives assured that the debt restructuring process will allow the company to continue to serve the market, without interrupting its operations.

“Today’s statement will enable Revlon to offer its customers the iconic products that it has provided for decades, while providing a clearer path for our future growth,” said Revlon CEO Debra Perelman.

Revlon has announced that, once it receives court approval, it will receive US$575 million (R$3 billion) from its backers to continue its production.

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About Banner Leon

Videogames entered his life in the late '80s, at the time of the first meeting with Super Mario Bros, and even today they make it a permanent part, after almost 30 years. Pros and defects: he manages to finish Super Mario Bros in less than 5 minutes but he has never finished Final Fight with a credit ... he's still trying.

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