Hailey Bieber is truly on the cutting edge of all things beauty. Her make-up videos quickly go viral, making her looks real trends. The latest? The “Strawberry Girl”.
Whether we like it or not, there is nothing to do, Hailey Bieber has become a true icon of fashion and make-up. Her every move is carefully observed, deciphered and embraced by beauty aficionados around the world. It is enough that she talks about one of her favorite products for the sales of the latter to skyrocket. No wonder she was voted the most popular beauty personality of 2022.
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We owe in particular to Hailey Bieber the popularization of “glazed donut nails” or more recently of “butterfly liner“. Today, the American model and entrepreneur is once again talking about her summer look, the “Strawberry Girl”. Understand: “Strawberry Girl”.
This make-up is meant to be fresh and natural, with accentuated cheekbones thanks to colored blushes. As its name suggests, this make-up trend is directly inspired by small red fruits, with a rosy complexion embellished with a few freckles representing strawberry seeds. The little extras? It is super easy to adopt, and adapts to both summer and winter.
Adopt the “Strawberry make-up”
It was on TikTok that the young woman shared her “Strawberry Girl” routine, in a video entitled: “Everyday strawberry makeup”. After moisturizing her skin, she is seen applying her bronzer (which she also uses on her eyelids) and concealer with a brush. She then adds two shades of cream blushes to her cheeks (one light and one dark), which she applies with her fingers. Then, using a brown marker, she creates fake freckles on her nose. To finish the look, she does her liner and makeup her mouth with a rosy-brown lip pencil, which she enhances with points of light thanks to the blushes used previously, and finishes with gloss.
In a very short time, “Strawberry Girl” makeup has become a trend on TikTok, with over 90 million hits for the hashtag #strawberrymakeup and over 45 million references to #strawberrygirl.