How was Moncler’s 70th birthday party in Milan

We warned you it was going to be a big party. The event for Moncler’s 70th anniversary in Milan did not disappoint expectations. Inaugurated by the prima ballerina of the Teatro alla Scala in Milan Virna Toppi, the show then unveiled an exceptional cast, made up of 1952 talents, in homage to the year of Moncler’s foundation. Talents who completely “painted” the square white while they sang, danced and moved wearing the special Moncler Maya 70 model made for the anniversary. The famous choreographer Sadeck Berrabah (Sadeck Waff) orchestrated it all.

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Courtesy moncler

The performance opened with a group of dancers arranged throughout the square to convey the idea of ​​a blank canvas, a symbol of a new beginning. A chorister then sang a cappella while Virna Toppi, prima ballerina of the Teatro alla Scala, performed a solo on stage. At the end of the ballet, the choreographer Sadeck Waff joined the dancer on stage, while the choir of the White Voices began to sing. The choir then left the scene to the notes of the piece Carmina Burana, played by a Milanese orchestra with the participation of musicians from the Teatro alla Scala. The audience then watched Waff’s dance performance accompanied by a group of dancers.

moncler

Courtesy moncler

At the climax of the show, the orchestral music was replaced by electronic music from DJ Lorenzo Senni, as the 1952 cast members moved in unison and a myriad of white confetti sealed the finale.

moncler

Courtesy moncler

In short, a great party that simply kicks off 70 days of celebrations divided between previews of the new author versions of the Maya duvet, a traveling exhibition and the launch of NFT works of art. “In Piazza Duomo I saw the perfect synthesis of how I imagine Moncler in the future”, commented Remo Ruffini, president and CEO of Moncler. “There is respect for tradition and the drive for innovation, as in the Maya model which over the years continues to evolve in style and materials, always remaining contemporary”. “And then there is the thrill of living this experience together”, he concludes, “a message that will reach the whole world through digital channels”.

moncler

Courtesy moncler

Around Ruffini, a beautiful cast full of celebrities and excellent guests, such as Alessandra Ambrosio, Blanco, Eric Chou, Hiroshi Fujiwara, Future, Anne Hathaway, JR, Colin Kaepernick, Michèle Lamy, Sungkyung Lee, Nessa, Normani, Tobi Nwigwe, Bella Poarch, Francesco Ragazzi, Francesco Scianna, Maria Sharapova, Nigel Sylvester, Shaun White, Pharrell Williams and Shailene Woodley.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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