In Stockholm instead of Rome, so the climate changes the preferences of tourists-

from Ferruccio Pinotti

The provocation of the New York Times: experts recommend avoiding Italy due to scorching temperatures. The Cambridge studio: Northern Europe and Alaska in fashion. But the prolongation of the warm seasons can benefit our South, if well exploited.

Spend your holidays a Stockholm instead of a Rome? Avoiding Tuscany’s record temperatures to head to less stuffy places, like Amsterdam? To launch the provocation the New York Times, which in a report on the effects of climate change on tourism examines one of the countries most heavily affected by heat waves, ours, highlighting how climate change suggests a rescheduling of holidays, of the periods of the year in which they take place and of destination destinations. THE travelers to Europe – suggests the New York daily – are adjusting their plans to take into account the high temperatures, both changing destinationsbut also by reworking the staggering of holidays, or delaying their trips by a month or two: this according to what the operators of the sector of the tourism.

Accelerated change and individual choices

Given the accelerating pace of climate change, experts hear from the NY Times say, such changes in choices are likely to become more common – and more necessary – in the years to come. This is especially true for travel to Europe, a region that climate researchers have described as a hot spot, a scorching place for severe summer heat and where future heat waves are predicted to be longer, more frequent and more intense. . According to the sources of the New York Timesthe summer travel calendar in Europe it has already begun to lengthen in the quieter and cooler months of April, May, September and October, while many travelers have begun to move their itineraries north and towards the coasts, where at least the sea air movements make it less suffocating the heat.

In Amsterdam to avoid heat shocks

The New York Times cites the example of Dolev Azaria, the founder of Azaria Travel, who helped a family make the last minute choice to spend the first five days of their vacation in Amsterdam instead of Rome, just to avoid the heat. Other clients discarded their plans for Tuscany and rebooked in favor of Sicily, where at least they would have a Mediterranean breeze. The goal is to move a customer from any heat-trapped city to an area that enjoys a coastline and waterfront, Azaria told the NY Times. So places like Copenhagen and Amsterdam have emerged, places where perhaps our customers would not originally have chosen to go.

The Cambridge study

That the trend is indisputable. The report Climate Change: Implications for Tourism, published by the Cambridge Institute for Sustainability Leadership (Cisl), the Cambridge Judge Business School (Cjbs) and the European Climate Foundation, analyzed the results of the Intergovernmental Panel on Climate Change (AR5 Ipcc) Fifth Assessment Report to understand the effects that change climate could have on the tourism industry. The analysis of the two Cambridge University institutes concludes that tourism is exposed to numerous direct and indirect impacts of climate change. L’rising sea levels and more acidic oceans they will threaten the infrastructure and natural attractions of coastal tourism. Rising temperatures will reduce the winter sports season and raise questions about the survival of some ski resorts. Climate change will ultimately lead to changes in biodiversity, which will affect eco-tourism. To this it should be added that the contribution of tourism to greenhouse gas emissions is increasing and is expected to grow by 130% by 2035, thus reaching 10% of total world emissions by 2025, against today’s 3.9-6. %. Transport accounts for around 75% of tourism’s greenhouse gas emissions, and more efficient aircraft and vehicles and greener fuels could help reduce emissions. There is great uncertainty about how tourists will respond to the effects of climate change.

In Alaska and Northern Europe

Among the regions that could benefit from the climate change According to the Cambridge study, Alaska or the north of Europe, which with milder and longer springs and summers, will attract more hikers, according to the Cambridge study. The report foresees significant problems for the wholeMediterranean area and he takes the example of the Costa Brava, in Spain, which is trying to attract tourists outside the summer months, when water is scarce and temperatures are getting too high. Overall, the conclusion reached by researchers from Cambridge and the European Climate Foundation appears worrying: The tourism industry will be severely affected by climate change. The study confirms a growing tourism phenomenon: more and more people are choosing to go on vacation to places that risk being erased or greatly modified by global warming, such as glaciers, the Arctic, Antarctica or coral atolls, for opportunities presented by such last-chance tourism will by definition be short-lived. Stephen Farrant, director of the International Tourism Partnership, concludes: Every segment of the industry needs to think about what can be done to adapt to climate change, as well as to continue the process of reducing the impact of its activities on the environment.

The challenges of eco-sustainable tourism and off-season

An opportunity for Italy is that of sustainable tourism, which however requires public investments in infrastructure, transport and services. In Italy, about 20% of people declare they practice sustainable and responsible tourism, then there are about 45% of eco-sustainable holidaymakers who declare that they are willing to pay surcharges on the costs of their vacation, in exchange for access. to the various sustainable services that are made available directly by tourist agencies. Unfortunately, there are still insufficient numbers of people who inquire about the availability of truly sustainable structures, about 40%. Obviously, the idea of ​​sustainable tourism provides for the unconditional renunciation of one’s own private means of transport, favoring the use of public transport (possibly ecological), bicycles or directly on foot (where possible). then it remains essential to help the Italian regions – especially in Southern Italy, to reschedule the tourist offer over longer periods. in a time span located from April to the end of October-November. Many operators in the sector – in the absence of amrketing tools aimed at capturing foreign demand for the low season and for the dead months, limit themselves to full house in August, renouncing instead to flows that can be captured in the presence of effective promotion policies.

August 5, 2022 (change August 5, 2022 | 10:59)

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