The Italian Competition Authority fined Amazon and Apple a total of EUR 200 million. Amazon has excluded intermediaries supplying Apple products from the list of its sellers. Amazon is expected to pay nearly EUR 70 million and Apple is expected to pay close to EUR 135 million in fines. In addition, Amazon is expected to authorize the sale of original Apple and Beats apparatus through middlemen.
Amazon and Apple with penalties in Italy for collusion
The investigation started in July 2020 and ended on November 16. In 2018, Apple and Amazon reached an agreement whereby only selected sellers could trade Apple and Beats products on Amazon.it.
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The Competition Protection Office found that it was inconsistent with the EU Treaties that Amazon allowed only certain companies to market Apple products and arbitrarily selected sellers depending on the markets in which they operate. Apple has announced that it will appeal against this decision. Likewise, Amazon has also stated that the fines imposed are disproportionately high and unreasonable.
Apple said the deal with Amazon was intended to ensure that genuine products were sold. Amazon says it did not make any profit on the deal and it was beneficial to consumers. The number of products was supposed to double, prices would drop and shipping faster
Collusion between Google and Apple
In May this year, the Italian office sentenced Google to a fine of 102 million euros. However, Google has to deal with more serious allegations in the US.
Along with Facebook, the company is accused of advertising collusion. Google was to offer them a 10 percent win. auctions in which they will participate. The contract was to be worth $ 500 million. annually. Facebook, like Amazon and Apple, has not denied that such an agreement has been concluded. The company said in a statement that such types of agreements are common in the industry.