Go out home without makeupor share your own photo on social networks without make-up, as he did Jessica Biel recently, it should never be a problem for a woman, or create a stir, and – perhaps – is what is starting to spread in this post-Covid era, as more and more women have discovered freedom to wear little or no makeup at alland even to step out of the house without make-up, or to be seen without make-up by the whole world by sharing a selfie on a social network.
What may seem like a pretty simple gesture is actually a little big female revenge, because it brings out the ability to self-determinationto free oneself from dogmas imposed by society and, very often, even by themselves.
If before the pandemic most women felt the need to wear full makeup, often very opaque even on the most casual occasions, it must be recognized that thanks to the period spent at home during lockdownthe use of the mask and at business meetings on Zoom, – during which she wore little or no makeup, and cared much more for her skin – it seems that these women have grown a greater self-awareness and a greater love for one’s own has developed natural and authentic beautygoing to use makeup as a means of enhancing one’s personal characteristics, including ‘defects’, or even not using it at all, and in any case not wearing it just to cover up.
We saw it at the recent Milan Fashion Week shows, where in many backstages – for example at Gucci and Missoni – a precise make-up or hairstyle was not imposed on all the models, but they started from their individual beauty to choose which look suited them and their personality best. A real revolution in support ofuniqueness and of plurality of beauty.
We have also seen a similar trend at the Haute Couture shows, where the usual and expected perfection has given way to natural hair, free to be frizzy too.
And then we have seen it with numerous stars (even over 50), who are no longer afraid to show themselves as they are, from Salma Hayek to Jennifer Lopez. Looking at their makeup-free version does not simply satisfy our curiosity, but allows us to get closer to their world, to get to know them in some way a little more. And also to feel them more like us, because many celebs who show themselves without make-up, are not afraid to show wrinkles and dark circlesas every woman has them.
The last one to show her make-up was Jessica Bielwhich he recently accomplished 40 yearscelebrating her birthday with husband Justin Timberlake and their two children, which she showed on Instagram as they greet her by hugging her.