For the twelfth year in a row, Claridge’s invites a brand to reinterpret the Christmas tree with its own signature style. To illuminate the hall of the historic London hotel, this year it will be Jimmy Choo. The house has created The diamond, a tree more than 5 meters tall, made with 69 shiny and reflective mirrors, accentuated by 60 meters of lights and 250 individual aluminum panels. Finished with a giant, glittering bow, a nod to one of the key design themes of the brand’s winter collection, the installation took over 350 man hours and was designed in collaboration with production designer Simon Costin.
“Claridge’s is a London icon. The perfect blend of glamor and elegance, great things happen at Claridge’s. There is a magical and infectious energy when you walk through the hotel doors, from the warmth of the staff to the understated buzz of guests in the lobby. And at night the hotel invites you to party. Claridge’s is a London jewel, it’s multifaceted, like the diamond that inspired our tree, like Jimmy Choo», he explains Sandra Choi creative director of the brand.
The Christmas tree thus transforms the hotel lobby into a completely immersive space, while guaranteeing a festive and personal moment for each guest who enters. “I am delighted to welcome Sandra Choi to bring Jimmy Choo’s signature glamor to our hotel. Christmas is always a truly magical time of year for us at Claridge’s and this year we can’t wait to see guests and visitors enter the glittering world of Jimmy Choo.” Paul Jackson.
The Jimmi Choo Christmas tree was unveiled with a cocktail party in the hotel lobby which featured a special performance by Olivia Dean accompanied by the gospel choir The basenote collective. Among the guests of the evening, Sienna Miller, Iris Law, Erin O’Connor, Lady Eliza Spencer And Lady Amelia Spencer. (All rights reserved)