Kaia Gerber, when fashion is written in the DNA


Kaia Gerber during Stella McCartney’s spring 2020 show (courtesy Stella McCartney)

With its latest appearance at the Cannes Film Festival stole the show from her boyfriend Austin Butlernew Elvis in the biopic dedicated to the king of rock’n roll, climbing the Montée des marches in a red silk dress created especially for her, as befits a muse, from Hedi Slimane for Celine (see MFF May 26, 2022). Beautiful, very in love and extremely at ease in front of the flashes of photographers and the amazement of those who, once again, thought they had gone back to those nineties whose mother Cindy Crawford was the absolute protagonist. But Kaia Gerber is much more than a daughter of art. If the couture genes and an absolutely natural dizzying beauty have proved to be undoubted passes, the rest is all thanks to a girl who in a few years has collected covers, catwalks and adv campaigns in spite of her young age and conquering everyone’s attention. .

Strengthened by a family that has always supported her, a healthy bearer of a pure sense of style, net of the resemblance to her mother whom Kaia loves to exasperate by re-reading her iconic looks to give life to highly anticipated #tb moments, very jealous of her private life of whose daily moments to the delight of her more than 8 million followers, the girl doesn’t miss a beat. And not even a boyfriend, she would say, returning to the French red carpet that was illuminated by what, in effect, is a candidate to become the new golden couple of the millennium.

Californian from Los Angeles, Kaia, two years younger than her brother Presley, was born in 2001 from the love between Cindy Crawford and the entrepreneur Rande Gerber. The cultural, ethnic and religious melting pot on the one hand and the familiarity with a certain dose of celebrities on the other, gave the child the opportunity to freely express her artistic inclinations in the theatrical productions put together in that Malibu high schoola few steps from Zuma beach, where the children carried surfboards to class as if they were in a song by Beach boys. She wanted to become an actress, Kaia, and her frequentation with the Hollywood stars who were at home with her convinced her that she was right. Moreover, she was not quite clear what her mother’s profession was until she, a Disneyland, she realized she was the only one who wanted to take a picture with the princesses at the Los Angeles amusement park while everyone else was eager to be immortalized with Cindy Crawford. She was just 8 years old and shortly thereafter, overcoming the initial skepticism of her parents, she too found herself on a photo shoot. And she alone.


Kaia Gerber at the Prada fw 2022 show (courtesy Prada)

It was the adv campaign for Young Versacethe same one that pushed Donatella Versace to affirm that Kaia was special and that she shared the same love affair with her mother with the goal. Without neglecting the cyclical nature of a story that she had just seen Gianni Versace Pygmalion of Cindy and which was now repeating itself involving the remaining parts of the two families. But the coincidences didn’t end there. If little Kaia had posed for the house of the Medusa portrayed by Mert & Marcuswere Steven Meisel before and Bruce Weber then to photograph it (respectively for Vogue Italy and for CR fashion book), taking up the threads of a storytelling that at the time involved the mother. Who, in turn, gave the green light for her daughter to devote herself totally to the nascent modeling career, not only accompanying her in her first commitments away from home, but parading with her for her debut on the catwalk of Calvin Klein signed Raf Simons during the 2018 New York Fashion Week. That fashion was a family affair was more than evident a few months later when Omega wanted the entire Gerber clan as testimonial for his campaign, immortalized in black and white images in Malibu Beach by Peter Lindbergh.


Kaia Gerber at Stella McCartney spring 2019 show (courtesy Stella McCartney)

Kaia, who had joined the stable of Img models and had made his debut in the world of cinema with a small part in the TV movie Sister cities thus fulfilling her childhood dream, she was ready to take flight. And she did it, of course, great. Her doe eyes, her slender physique and kilometer-long legs combined with a mind-boggling genetic heritage dazzled the main fashion houses that claimed her on the catwalk: from Alexander Wang to Fendifrom Moschino to Burberryfrom Prada to Chanel as far as Versace, Kaia Gerber’s carnet des rendezvous did not have an empty box. Her perfect face was chosen, in 2016, to represent the cult brand of accessories and jewelry Chrome hearts and the summer eyewear collection of Miu Miu it’s the same Marc Jacobs she wanted Kaia both as an ambassador of her beauty line and as an égérie of her most famous fragrance, Daisy, which was celebrating its tenth anniversary.

But her golden year was undoubtedly 2018 when, accompanied by the planetary fame amplified by the numerous covers that saw her protagonist, Vogue and his different editions above all, he presented himself at the age of sixteen at the court of Karl Lagerfeld. Who first chose her as a model for the campaign of the bag collection by Chanel, photographed by himself in Mademoiselle’s Parisian apartments. Later as co-designer of the capsule collection of prêt-à-porter and accessories Karl Lagerfeld X Kaia, in a highly stylish divertissement that combined the iconic Lagerfeld garments with the casual radiance of the girl. A respectable milestone for a teenager still busy with school books (which she attended online) and who had just been crowned as model of the year at British fashion awards. And that she did not lose her taste in putting her signature on what best represented her, which were the legendary shoes of Jimmy Chooof which she reinterpreted four models with the unmistakable casual mood that characterized her in a limited edition whose proceeds went to charity (see MFF January 24, 2020), or the character of the most legendary fashion houses that could not do without his stride on the catwalk, such as ValentinoChanel, Stella McCartney And Saint Laurent.

The latter chose her as a beauty icon for her new make-up line YSL Beauté (2019), a model of beauty and at the same time self-respect for the message that Kaia carried with her. That she spoke of positivity and kindness, towards oneself and others, and that inevitably she passed through the care of the physical aspect and a look focused on the world which, net of eyeliner, was always ready to grasp the better.

Aware of her own luck and absolute it girl in the dream team of the most beautiful and desired girls in the world, Kaia in 2021 joined the family of American horror storymulti-acclaimed license plate series Disney (see MFF of 24 March 2021), news accompanied by all the enthusiasm of a girl (“if I’m dreaming don’t wake me”) that success could not change. Just as Kaia’s passion for reading has not changed (“since I was a child I used to carry books backstage in the face of everyone’s amazement”) which, during the lockdown period, she transformed into a sort of live reading with her followers become a fixture (see MFF of 6 April 2020), and that for her famous friends. Which include, among others, Cara Delevingnewith whom he shares a tattoo on his foot and commitment to social battles, such as support for Black Lives Matter, Karlie Klosswhom she considers her role model, and Kendall Jennerwho portrayed her when she was 14 for the cover of Love. Love, in fact. What, after so many rumors and photos stolen along the streets of New York, was made official at Met gala in May first and from the French catwalk then with a romantic kiss between Kaia and Austin Butler which by right became one of the most unforgettable moments of the Croisette. And that, ça va sans dire, she gave her the most beautiful cover of her. (All rights reserved)



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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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