Kim Kardashian West announced Kate Moss as the new face of the proprietary brand with shapewear. – Kate is a fashion icon that defines generations. I am honored to present her as the star of the latest Skims campaign – the influencer wrote on Instagram.
Just two years after the founding of Skims, Kim Kardashian West built an empire estimated at $ 1.6 billion. In June, it announced that it had signed a contract with the American sports team to design underwear and tracksuits for the upcoming Olympic Games in Tokyo, and announced the expansion of the offer with a line of men’s modeling underwear, as well as evening underwear for women.
However, before the collections went on sale, Kim shared another brand’s success on Instagram – the 90s icon Kate Moss became the Skims ambassador. “I first met Kate in 2014 thanks to Riccardo Tisci [dyrektor kreatywny Burberry – przyp red.]. I was immediately struck by her specific, brazen sense of humor as well as her authentic and classic beauty. We’ve been friends since that day, ”Kim wrote in a statement. “I loved Skims at first sight,” added Moss. “I wear this brand’s designs. My daughter and even my mother wear them. What Kim does is so fresh and modern. “
In addition to a series of photos with Kate in the lead role by Donna Trope, there were spots of several dozen seconds in the social media of Skims, also directed by the artist.