Kendall Jenner, like all her sisters, is a successful businesswoman. The model owns the brand “Tequila 818”, artisanal drink that won several awards, made in Jalisco, Mexico. Tequila is a hit with celebrities, being marketed only in the United States and Canada.
In her latest Instagram post, Kendall appears in a brown bikini sunbathing, in the company of a Dobermann dog and a bottle of her tequila at her side, taking the opportunity to promote her brand to her more than 254 million followers on Instagram. In the caption, Jenner just marked the drink account on the digital platform.
In the series of three photos she posted, Kendall shared her good shape wearing a very small bathing suit and a branded cap. “Tequila 818”which is part of the new summer collection recently launched.
The model often makes posts touting her drink, and the brand becomes more popular every day.
Kendall is not the first star to bet on the tequila business, an alcohol highly prized in the United States and which has obtained a significant share of premium ethyl sales. Big names have also launched their own brands, as in the case of George Clooney, and his brand “Marriage”The Rock, which launched the “Teremana”and Mark Wahlberg and his “Blue Arrow”.
Despite being very successful, Kendall Jenner was accused of cultural appropriation, for taking over a characteristically Mexican trade, in addition to professionalizing its production, which ended up removing the manufacturing from a local community. The businesswoman refuted the accusations, guaranteeing that the leftovers from 818’s productions are reused in sustainable bricks, delivered to the inhabitants of Jalisco, where tequila is made.
“In addition to saving the planet, it’s important for us to be friendly to the community as well. We are giving them away and building houses for people who need houses.”said the Californian model.
Featured photo: Kendall Jenner wearing “Tequila 818” brand cap. Reproduction / Instagram