The suit states that “Beauty Concepts actively seeks to advertise, market and serve customers of all races, genders and ethnicities, and specializes in corrective skin care for all skin types.” “It is worth noting that Beauty Concepts is a black-owned company that seeks to ensure that its services specifically cater to women of color and other women of color, who have historically been underserved, excluded and underappreciated by the beauty industry.”
However, as Kardashian’s attorney told E! News, “We commend Ms. Lunsford for being a small entrepreneur and following her dreams. But that doesn’t give you the right to wrongly claim that we did something wrong.”
On March 28, 2021, Beauty Concepts filed an application with the US Patent and Trademark Office to register the SKKN+ design mark, or designed logo, for use in beauty and skin care services, the filings show. .
On March 30, 2021, Kardashian filed multiple trademark applications to be able to use the term “SKKN BY KIM” for skincare products and a variety of merchandise. The following July, the brand’s reality star only requested that the word “SKKN” be used on skincare products, without any specific design, according to a USPTO filing.
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