Influence is monetized.
What we love when we discover the list of the most influential celebrities on Instagram is to see how much money they can earn by publishing a single sponsored post. With 596 million followers, the Portuguese footballer Cristiano Ronaldo is the most followed personality, and it inevitably arouses the lusts.
Instagram: an incredible windfall
According to the specialized site Hopper HQ, the striker of the Saudi club Al Nassr, in addition to being already one of the highest paid sportsmen in the world, can therefore add butter to his spinach by being paid the tidy sum $2.397 million to promote a product. His dolphin in terms of followers (497 million), the Argentinian Leo Messi, also a footballer, “tops out” at $1.777 million. And he is only third in the standings.
Between the two, is the essential Kylie Jenner. Strong of 397 million followers, the entrepreneur can demand up to 1.835 million dollars in exchange for sponsored content. That’s better than her sisters Kim (1.689 million), Khloé (1.32 million), Kendall (1.290 million) and Kourtney (964,000). But also that Selena Gomez who has 30 million more fans on Instagram than the youngest of the Kardashian clan: she has to settle for, so to speak, 1.735 million dollars.
And to find a French personality in this ranking, you have to dig… The first quoted by Hopper HQ is Jeanne damascus (with 2 million followers), the embodiment of Parisian elegance, who could therefore claim 6,000 dollars for a publication.