Kylie Jenner’s brands arrive exclusively at Sephora do Brasil

Kylie Jenner’s brands arrive exclusively at Sephora do Brasil

THE Sephora is celebrating with the beauty lovers Brazilians with the official arrival by Coty Inc of the brands Kylie Cosmetics and Kylie Skin exclusively at Sephora. As of May 10, the chain’s physical points of sale and the website will be customized with the visual identity of the launch in an exclusive themed showcase as a way of expanding the dissemination of the great novelty of this first semester.

To transport consumers to Kylie’s playful and pink world, a Glam Park is set up in front of the Sephora store at Shopping Eldorado, in São Paulo. The temporary park offers makeup, skincare and games attractions. During the visit, consumers will have the opportunity to get to know the products, their benefits and textures, in addition to participating in the games and winning prizes.

To participate in the free activation, simply register on the spot, which is available to the public from May 10th to 15th, between 12pm and 8pm. The brands will also have special spaces in all Sephora stores in Brazil, with beauty studios and trained makeup artists to demonstrate the novelties.

“Kylie’s fans are all over the world, including in Brazil, and for a long time they have been asking us to launch the influencer’s brand that is a reference in the makeup category. So it makes a lot of sense for us to bring Kylie Cosmetics and Kylie Skin exclusively to our beauty lovers.”

Inside the products

Kylie Cosmetics and Kylie Skin formulas were created with vegan formulas, without animal oils, parabens and gluten, and they don’t have a list of more than 1,600 other ingredients that could cause harm or irritation. All products have been carefully formulated with active ingredients that help maintain the healthy appearance of the skin.

In Sephora Brasil’s stores and e-commerce, consumers will find the catalog of products, among them, in the category of skincare, Facial Cleansing Foam (R$179), formulated with cleansers derived from coconut and kiwi seed oil, the luxurious lather effectively and gently cleanses the face, and Facial Moisturizing Mask (R$199) with a formula enriched with antioxidants, vitamin E and niacinamide that deeply hydrate and nourish the skin, while helping to reduce puffiness.

and makeup, Matte Liquid Lipstick (R$159), creamy lipstick with a light formula, super pigmented and with a comfortable matte texture. In addition, the product lasts for eight hours, does not smudge and does not crumble on the lips, Gel Eye Pencil (R$129) Intense color gel texture, waterproof, does not transfer and does not smudge, and Translucent Loose Powder (R$219), loose powder with a lightweight, smooth, blur-like formula that seals in makeup all day long. It still has ingredients of natural origin and is talc free.


Animation Kylie

Prohibited: free;

Date of the event: May 10th to 15th;

Opening hours: 12pm to 8pm;

Local: Shopping Eldorado

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About Banner Leon

Videogames entered his life in the late '80s, at the time of the first meeting with Super Mario Bros, and even today they make it a permanent part, after almost 30 years. Pros and defects: he manages to finish Super Mario Bros in less than 5 minutes but he has never finished Final Fight with a credit ... he's still trying.

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