Lady Gaga relaunches her make-up brand and announces that it will be super clean, vegan and sustainable.
The list of celebrities who sign beauty brands is getting longer and longer. A strong and clear sign of how captivating the combination is: from Rihanna to Pharrell Williams, from Jessica Alba to Selena Gomez. Now it is the turn of Lady Gaga who, in reality, is not a beauty neophyte because she had already launched her perfume on the market in 2012.
Her name was (her name is) Fame and in addition to her face and a bottle designed by herself and the photographer Nick Knight, she had made headlines because the texture of the fragrance was black. Yes, black but then, once it was sprayed on her skin, she became transparent like everyone else.
Lady Gaga Fame floated on the market under the label Haus Laboratories (in association with Coty). And here we come to the present. Because Haus Labs is in fact the name of the make-up brand that the pop star created in 2018 and that she is now relaunching. In fact, the release date of the brand has just been announced (9 June) and a global distribution through a selected number of stores Sephora.
The announcement arrived on Instagram with a post in which Lady Gaga writes: «I am extremely excited to announce that we are about to present to the world a completely new, super powerful, clean, artistic make-up. And we will present it in a place that has inspired me for years: Sephora ».
Except for the campaign image signed by Inez & Vinoodh, by Haus Labs at the moment there are no previews. What is known is that it will be a super clean brand, with vegan formulas and sustainable packs: as it should be. We will find out the rest. Stay tuned.
Opening Lady Gaga photographs at Inez and Vinoodh for Haus Labs @ladygaga