They have been spotted at the feet of Jessica Alba, Ben Affleck, Olivia Wilde, Mila Kunis and Eva Longoria. Oral Løci vegan and sustainable sneakers (from the Latin “center”) have a new star among their fans, Leonardo Dicaprio. The Oscar-winning actor also an activist against climate change, however, did not limit himself to wearing a pair, but chose to invest in the brand that produces footwear with materials based on plastic waste recovered from the oceans. And she injected 4 million pounds in the finances of the brand so that it can “amplify its mission by reaching a wider audience and stimulate consumer awareness”, reads the press release.
Founded in London in 2021 by entrepreneurs Emmanuel Eribo, Frank Eribo, Philippe Homsy and Mark Quaradeghini (the same behind the Butterfly Twists vegan women’s shoe brand), Løci produces in Portugal with a cadence aimed at avoiding overproduction andmake each upper with the equivalent of 20 PET bottles recovered from the oceans and coasts of Africa and the Mediterranean. The internal insoles, on the other hand, are in corkthe lining is in bamboo and recycled nylon and the sole in natural rubber. All materials found within Europe. In addition, for each purchase, 10% of the price of each sneaker is donated to various charities committed to protecting the environment (including Mission Blue, See Turtles, British Divers and Sea Shepherd).
But Løci isn’t DiCaprio’s first investment in the fashion industry. The actor of Don’t Look Up he had already bet on Allbirds, a brand responsible for sneakers in sustainable materials that enjoys great success especially on the US market. Last May Di Caprio also funded VitroLabs, a startup that works on the development of leather in the laboratory, through biotechnologies, aiming at a future with a low environmental impact (CO2 emissions related to cattle farms, in fact, are among the highest on the planet and, even if most of the leather is derived from food industry waste, reducing the consumption of meat, and consequently the use of leather and leather, is one of the key points to limit the increase in global temperature within the famous degree and a half). Not by chance the star also supports cultured meat companies (lab-grown) and shellfish such as Mosa Meat, Aleph Farms and Wildtype, as well as the vegan food chain Neat Burger.
Løci is only a few months old, but in recent years more and more responsible sneaker brands are establishing themselves in the fashion scene. The aforementioned Allbirds prefers materials with a reduced environmental impact such as Tencel and Lyocell. The brand Italian Yatay produces by hand in Italy with bio-polyols, polymers extracted from corn, wood and recycled plastic.
There Milanese startup ACBC, acronym for Anything Can Be Changed, has existed since 2017 and has been B-Corp certified since 2021: in addition to its own models, it produces for important fashion houses in a circular way. The now known Veja (also made famous by celebrities who love and wear it, like Meghan Markle) responsibly produces sneakers in leather certified by the Leather Working Group or in vegan materials in Brazil and is fresh from collaboration with Marni.
The Spanish Saye it has a large part of its manufactures in Portugal and in addition to leather it uses materials based on cactus or mango, along with Gots certified organic cotton for laces and linings. So fashion moves towards sustainability, step by step, with sneakers on.
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