For years now, DiCaprio has accustomed us to similar initiatives. Now the star’s support “will enable the young creative label to amplify its mission to a wider global audience”
Jessica Alba, Ben Affleck, Olivia Wilde, Mila Kunis and Eva Longoria have already worn them and now veg and sustainable shoes Løci they find themselves at the feet of another star, Leonardo DiCaprio.
The environmental actor and Oscar winner – star of Don’t Look Up – was in fact nominated “strategic investor”For the new British footwear brand known for minimalist-chic vegan sneakers produced with plastic waste recovered from the oceans.
Read also: The soles of these vegan sneakers are made with burst balloons collected in the environment
DiCaprio has invested £ 4 million so that the brand can “amplify its mission by reaching a wider audience and stimulate consumer awareness”He says in a note.
Founded in London in 2021 by entrepreneurs Emmanuel Eribo, Frank Eribo, Philippe Homsy and Mark QuaradeghiniLøci’s logic is to produce with a precise cadence, aimed at avoiding the overproduction.
Plus, make each upper with theequivalent of 20 PET bottles recovered from the oceans and coasts of Africa and the Mediterranean. The insoles instead are in cork, the lining is in bamboo and recycled nylon and the sole in natural rubber.
In addition, for each purchase, 10% of the price of each sneaker is donated to various charities committed to protecting the environment, including Mission Blue, See Turtles, British Divers and Sea Shepherd.
In the past, DiCaprio had focused on other shoes: they were the Allbirds, a sneaker brand in sustainable materials. Finally, a few months ago, the actor also financed VitroLabs, a start-up that works on the development of leather in the laboratory.
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Source: Hollywood Reporter