L’Oréal Paris will organize its traditional fashion show at the foot of the Eiffel Tower on October 1st

It is in front of the Eiffel Tower, symbol of Paris throughout the world, that L’Oréal Paris will organize its traditional fashion show on October 1, bringing together its ambassadors on the same podium.

While Paris will host Fashion Week, Camila Cabello, Viola Davis, Elle Fanning, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell and Helen Mirren will parade at the feet of the Iron Lady.

Open to all, the fashion show which will begin at 9 p.m. will also be broadcast live on social networks such as Instagram, on the L’Oréal Paris website, and for the first time on the virtual world, Roblox.

This sixth edition of the L’Oréal Paris fashion show, called L’Oréal Paris “Walk Your Worth”*, will also be an opportunity to highlight the international awareness and training program on street harassment, Stand Up launched in 2020.

In the first half of 2023, sales of global beauty giant L’Oréal reached 20.57 billion euros, up 12%. The division within which L’Oréal Paris is located, but also Garnier, achieved a turnover of 7.7 billion euros, an increase of 13.1%.

*”Step your head held high, you’re worth it”